Support women's sports and SHARE this story with your friends!

Tweet

This past weekend I was up in arms over an ad campaign that I saw on TV Saturday advertising the Roger's Cup in Toronto. The advertisement (which is not available online) had the tag line "Come for the ladies, stay for the legends." At the end of the advertisement there were pictures of the women tennis players on the left, standing with their backs to the camera, head looking over their shoulder with a tennis racquet in their hand, on the right there were pictures of the male legend players in actual tennis action shots.

The print advertisements are a little more tame and show the women in tennis shots.
The advertising campaign saw an outpouring of criticism in its few short days of existence and it was subsequently pulled for the more gender neutral "Making History, Re-Living History." Tennis Canada issued a public statement about the campaign and its reasons for pulling it.

What do you think, was the slogan unnecessarily sexist? I found that the above print advertisement was much less offensive than the television ad which focused on the female athletes behinds more than their tennis skills. The television ad definitely suggested that you should come for the ladies looks and stay for the legends tennis. Tennis Canada was probably smart to pull the slogan before things got blown out of hand.

What do you think?

Support women's sports and SHARE this story with your friends!

• Tennis
• Sports

View Original Post at womeninsportinternational.blogspot.com

View WISIBlog's Full Profile