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posted Thursday, October 21, 2010 at 8:09pm PDT on NFL is going to suspend for leading with helmet
espnW, 2010 Women's Sports Foundation gala
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posted by Athletic Women Blog Female muscle, women in sports, amazon feminism |
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The Women's Sports Foundation held its 31st Annual Salute to Women in Sports gala in New York City last week (see video). Perhaps the most news-worthy item there was the announcement that WSF would be the "official charity" of espnW, a new brand for women to be launched soon by ESPN. On its surface ESPN's attempt to cater to women would seem a positive thing, but not everyone agrees. I too see a downside: espnW crystallizes gender segregation in sports further, taking us in the wrong direction good intentions notwithstanding.
Yes, we want to see women in sports getting more coverage. But this should be done via plain ol' ESPN (or its established sister networks, like ESPN2 and ESPNU). Segregation in sports perpetuates the second-class status, real or imagined, of female athletes. No amount of palaver or wishful thinking will materially change that.
View Original Post at blog.athleticwomen.com
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- SportsPLUS, Media/Marketing, Events
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