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You’ve seen them on some of the best dressed girls you know. You’ve watched on TV as the pros rocked the arena in this awesome denim. And now, you’ll get to know the people behind this unstoppable high-fashion Western brand – Rock & Roll Cowgirl.

The company saw an opening – cowgirls love to look great, so often, they were moving away from the Western market to do their shopping. Girls were running barrels in jeans from the mall, rather from the Western stores. That’s where Rock & Roll Cowgirl stepped in, delivering high-quality, great-fitting denim with all the bling that barrel racers need. Rock & Roll Cowgirl brought cutting edge fashion back to the barrel racing world, adding a Western twist to great, comfortable jeans.

Recently I met Rock & Roll Cowgirl’s fabulous marketing and special events coordinator, Shanda Morgan. Panhandle Slim did their brand true justice by hiring a woman that lives the Western lifestyle, day in and day out. Way more than just a businesswoman or a marketing executive, Shanda has spent her life as a top notch barrel racer from the heart of rodeo and ranching country in Texas. She knows what makes a great pair of jeans to run barrels in all day and to rock out in all night. I knew instantly I wanted to introduce you all to her, and she’s here on The Barrel Racing Blog today to tell you about herself and tell you lots more about Rock & Roll Cowgirl! (And of course, read the whole way to the end to find out how to win an amazing pair of Rock & Roll Cowgirl jeans!)

You’re new to Rock & Roll Cowgirl, tell us about why you decided to join Panhandle Slim and your background in the Western world.

Having grown up as part of the 5th generation on a ranch my great-great grandfather homesteaded in 1882, I was taught that there is no replacement for hard work and dedication. I see these same values in the Westmoor Mfg Co and I am excited about being a part of such a staple in the western fashion industry. I am a graduate of the University of Wyoming, former Miss Rodeo ND and Miss Rodeo America 3rd Runner-up, as well as having grown up as an avid rodeo competitor and still compete and train barrel horses today.

What will your responsibilities be in this position?

I am the Marketing and Special Events Coordinator. From finding and taking care of endorsees to setting up at events and putting together a marketing plan, I am involved in every aspect!

How are you balancing this role at Panhandle Slim with your own horse life?

It’s tough finding time to give my horses the attention they deserve to go down the road and compete. I am away from home quite a bit, but when I am at home I’m entering barrel races and rodeos and spending as much time horseback as I can. My husband is a PRCA calf roper and steer wrestler and I have 2 boys, Jayden – 7 and Kyler – 5 who rodeo as well. Needless to say, our family does not sit still!!!

When did Panhandle Slim decide to launch Rock & Roll Cowgirl?

2006

What was the inspiration for the brand?

We started seeing more western lifestyle people wearing non-western clothing because there wasn’t a brand that they could relate to in the stores.

What is it about this brand that fits the rodeo/barrel racer lifestyle?

Cowgirls love fashion and bling and they also like to be comfortable while looking good! We take care of both of these concerns!

We know Rock & Roll Cowgirl is stylish, but what have you heard from barrel racers about the comfort level of these jeans?

Most are surprised that such a high fashion jean is as comfortable, wearable and durable as it is. They are more comfortable than the brand they’re used to and look good as well!

What events does Rock & Roll Cowgirl sponsor that would be of interest to the everyday barrel racer?

Barrel Futurities of America, WPRA World Finals, Jr Southern Rodeo Association, SD Timed Event Challenge, as well as numerous smaller barrel races and roping across the country, Tough Enough to Wear Pink night at the Ft. Worth Stock Show and Rodeo, we have also started a Panhandle Slim Rock and Roll HS Rodeo Team for kids across the nation.

What professional barrel racers do you sponsor?

Britany Fleck, Jordon Peterson Briggs, Scamper Hill Cole

What are the plans for this brand’s future?

We want the product to be more accessible and available so more western lifestyle people have the opportunity to get into the brand. There are also more categories we are going to develop into. The brand has just scratched the surface at this point!!

Now, what you’ve all been waiting for! You can win a pair of Rock & Roll Cowgirl jeans by answering this question below in the comments section beneath this post. You might have to look back in earlier editions of The Barrel Racing Blog to find the answer. Remember, subscribers who answer the question correctly are entered twice to win! You’ll have until midnight EST tonight to comment, and we’ll announce the winner here at 10 a.m. Saturday morning! We’ll use random.org to draw the winner. Don’t fear if you don’t win today: We’ll have MORE Favorite Things next week!

Question: What time did Regan Henning run at the 2010 All American Quarter Horse Congress to win the JR Wenger Barrel Racing Sweepstakes? Ladies, this is easy, because the video is right here:

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