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posted Friday, September 24, 2010 at 7:04pm PDT on Most amazing comment I've read all year
Interview with Adrienne Lofton, Senior Marketing Director at Under Armour
 | posted by anngaff, a Women Talk Sports blogger About anngaff: Chief Technical Officer, Women Talk Sports. I competed in Track & Field and Cross-Country in college at the University of Nebraska and competed professionally in Track & Field (3000m Steeplechase) fr...more |
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Adrienne Lofton is the Senior Marketing Director at Under Armour. She played volleyball at Howard University and then worked her way up from being an intern at Gap, to positions at GM and Target, to where she is now. I interviewed her as she took a break from the "Protect this House" shoot in Denver and asked about what it's like to work at Under Armour, the challenges she's faced as a woman in her career, how being an athlete has served her, and who her mentors and favorite female athletes are.
Lofton also gives her advice to young women embarking on their career, and she is candid about fighting for female athletes to be represented well in the "masculine" world of sports marketing.
Check it out, you will be inspired!
Interview with Adrienne Lofton on set of Under Armour Shoot from Women Talk Sports on Vimeo.
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