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Two Thumbs Up for Brands Emphasizing the Hard Work Female Athletes Put In

posted by anngaff, a Women Talk Sports blogger
Thursday, November 4, 2010 at 2:26pm EDT

About anngaff:

Chief Technical Officer, Women Talk Sports. I competed in Track & Field and Cross-Country in college at the University of Nebraska and competed professionally in Track & Field (3000m Steeplechase) fr...more

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Two thumbs up to the brands making commercials and other types of ads that focus on the hard work female athletes put in to reach their goals, as opposed to focusing on their sex appeal first.

Here are two great examples from Under Armour and Nike. Please comment with any other positive examples you know of.

Under Armour Women's Protect this House. I Will:

Nike Women Make Yourself:

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There is 1 comment on this post. Join the discussion!

NiamhG says:

Have to say I much prefer the UA ad - stronger, tougher and less skin on view! But both are inspiring:)

Thursday, November 18, 2010 at 4:40pm EST

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