Thank you Ms.Lofton for such a candid and informative interview. It is both refreshing and inspiring...more
posted 04/28/11 at 7:05pm
on Interview with Adrienne Lofton, Senior Marketing Director at Under Armour
posted by Performance Nutrition
Sunday, April 17, 2011 at 1:36pm EDT
Translating Science into Real Life
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If you know me you know I love helping pack muscle weight on already big guys. But, I also use a variety of simple solutions to help people shed extra fat weight. And, in both scenarios, I often turn to whey protein.
Whey protein is one of the two proteins found in milk. It is the liquid byproduct that results from cheese production. And, years ago, this liquid was washed right down the drain. Now however, liquid whey goes through a series of steps before it becomes what we know of as whey protein powder.
How does whey help you lose weight? First, it is one of the highest quality proteins available (it contains the amino acids your muscle tissue needs). Why care about muscle? If you are losing weight you lose a combination of muscle and fat (and sometimes a tiny bit of bone tissue depending on your initial weight). In order to preserve your muscle tissue as you lose weight, it is imperative that you eat enough high quality protein to prevent or minimize muscle tissue loss (your metabolically active tissue as it burns more calories at rest than fat).
In addition to preserving muscle, protein is the most filling macronutrient (the 3 macronutrients are protein, fat and carbohydrate). And, studies show that whey protein increases the release of hormones that send those “I’m full” signals to your brain telling you to stop eating.
Where can you find whey? Dairy products! Milk, cheese and yogurt have varying amounts of whey protein. You can also choose a whey protein supplement in the form of a powder, liquid or nutrition bar (or other solid food). Luckily, according to a recently published study, it doesn’t matter if you consume whey in a food or beverage form – both are equally filling.
If weight loss is your goal, dairy and/or whey protein products will help you along the way!
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