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You know him for his incredible snowboarding skills and those famous curly, red locks. But Shaun White has also made waves for his unique sense of style. An interest in fashion and a brother who happens to be a talented artist led to a collection with Target, one of the many entrepreneurial ventures for the Olympic gold medalist. The Shaun White 4 Target collection launched two years ago with limited-edition offerings, but it’s immediate success helped the line to become a year round store staple.

The partnership with Target affords Shaun and Jesse White the opportunity to share looks they love with the masses, who in turn can wear designs that are a reflection of Shaun and his personality, at extremely affordable prices. Savvy minded young consumers have forced the guys to get even more creative with their designs. The new collection draws inspiration from music, travel, friends and other aspects of their busy lifestyles. Bold, hip color schemes, vivid patterns and hand-drawn artwork are among the qualities that will no doubt make the new threads a hit with consumers.

Shaun and Jesse gave A Glam Slam the scoop on their newest Target collection, some of their favorite pieces and how the design process works. Check it out:

The new Shaun White 4 Target collection will hit stores on July 26th. Here’s a look at some of the pieces you can expect to see, including accessories like the hats, belts and wallets seen below.

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