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Victoria’s Secret PINK is back in the game this season with another collection of MLB-themed apparel. The VS PINK MLB Collection first launched in March 2010, providing an assortment of co-branded merchandise with select teams. The line has expanded again this year and will now include all 30 squads. To round out the group, seven new teams have been added to the collection: Atlanta Braves, Cincinnati Reds, Miami Marlins, Houston Astros, Pittsburgh Pirates, Kansas City Royals and Toronto Blue Jays. The extension of the product line is part of MLB’s efforts to continue to connect with its extensive female viewers. Based on data from TNS Sport & Sponsorship, women account for 46% of the MLB fan base.

As with past collections, the 2012 gear merges VS PINK’s brand iconography and the names and logos of MLB teams. Items range from tees, hoodies, sweatpants and yoga pants to new additions, such as crossbody bags and sequin baseball caps. The brand continues to incorporate quirky taglines into the apparel including “Three Strikes You’re Out” and “I’m A Great Catch.”

This year, PINK and MLB will also partner on various activations in PINK stores and at MLB Ballparks in key markets throughout the 2012 season. The new VS PINK MLB Collection is available at 450 Victoria’s Secret stores and MLB stadium stores spanning each of the teams’ markets as well as online at www.victoriassecret.com/pink and MLB.com. Here’s a preview of the new team offerings:

(Henley Baseball Tee: $39.50)

(V-Neck Tee: $32.50)

(Long Sleeve Drapey Tee: $39.50; Slouchy Hoodie: $58)

(Boyfriend Pant: $49.50; Yoga Pant: $42.50)

(Baseball Hat: $26.50; Sequin Baseball Hat: $39.50)

(Crossbody Bag: $39.50; Hipster Pant: $10.60)

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