Boys in the buff launch Reebok ZigTech sneakers
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posted by A Glam Slam A Glam Slam covers the latest news and trends in fashion and sports, wherever the two worlds collide. |
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Last night on Jimmy Kimmel Live, Jimmy spoke with Cinncinatti Bengals wide receiver, Chad Ochocinco, Ultimate Fighting Champion, Chuck Liddell and actor, Dax Shepard, about their recent "nude" videos that have created a ton of internet buzz. Ochocinco was seen running through the woods, Chuck working out and Dax playing golf...all in the buff. In case you missed it, check out the interview here:
But joking aside, the guys all sported the Reebok ZigTech sneakers to coincide with yesterday's official launch of the kicks. These 2 1/2 athletes (Dax claims to be an avid minature golfer) actually created those videos as part of a viral marketing campaign to promote ZigTech, Reebok's newest innovation.
The brand likens these shoes to "an energy drink for your feet." According to the press release, Reebok’s ZigTech footwear was designed to conserve and return energy to the athlete for a soft and springy step. The unique ZigTech sole, the first of its kind, is meant to "absorb the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step."
From a design standpoint, consumer reactions have been mixed. While some believe the zig-zag bottom is both unique and cool, others have compared it to everyday items such as toothpaste. Interesting. But as far as comfort is concerned, these kicks have received a passing grade.
Reebok ZigTechs are now available at stores nationwide and retail for $100. You can grab a pair here. And check them out below:
- Glam Gal -
View Original Post at aglamslam.typepad.com
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- Filed Under:
- SportsPLUS, Health & Fitness, Gear & Equipment, Media/Marketing
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