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posted Friday, September 24, 2010 at 7:04pm PDT on Most amazing comment I've read all year
Female fans talk back to oversized NFL jerseys
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posted by A Glam Slam A Glam Slam covers the latest news and trends in fashion and sports, wherever the two worlds collide. |
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Goodbye to the "boyfriend jersey." NFL Gear now has a woman's 'touch.'
As part of the "N.F.L. Women's Apparel, Fit For You" campaign, a TV spot aired to promote Alyssa Milano's Touch apparel line, and the NFL Shop's expanded fan gear offerings for ladies. This season marks the first time that the NFL will dedicate a campaign to apparel for women.
In the spot below, female fans toss their men's jerseys back to their guys, with the tune "You Don't Own Me" playing in the background. Rounding out the group of featured ladies is Alyssa Milano, who is both a fashionista and dedicated sports fan. WIth new marketing initiatives in place to target women and supporters like Milano, females will continue to be recognized as an important sector of NFL fans. And they'll look real good doing so.
Visit NFLshop.com for the latest in women's NFL fashions.
- Glam Gal -
View Original Post at aglamslam.typepad.com
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