Nivea brings its blue to the New Jersey Nets

Sports Interaction

"In all my years traveling around the world, I have witnessed soccer as the one thread that many cultures and people have in common," -Doug Band.

Help bring the World Cup to the United States in 2018/2022! Please visit gousabid.com for more ways you can support the sport- and the country- that you love.

Nivea brings its blue to the New Jersey Nets

posted by A Glam Slam
Tuesday, November 9, 2010 at 8:47pm EST

A Glam Slam covers the latest news and trends in fashion and sports, wherever the two worlds collide.

Following recent sponsorship agreements with Russian Airline Aeroflot and the Stoli Vodka brand, the New Jersey Nets have made another “smooth move.” The NBA team has signed on Nivea, one of the world’s largest skin and beauty brands, as their official locker room sponsor.

The Nets are the latest group of male athletes to hop on the beauty bandwagon. With an expanding men's grooming market, guys like Drew Brees (Dove), Michael Strahan (Vaseline) and Dale Earnhardt Jr. (Suave) have also showcased their loyalty to various beauty companies.

This deal has the global beauty brand paying six figures (an estimated $200,000 to $300,000) for the sponsorship rights. In return, the Nivea name will appear on the team’s locker room door and within its interior, and the Nets’ towels will also be adorned with the company’s blue logo. In addition, Nivea will distribute its balms, body lotions and facial scrubs to the Nets’ players, for pre-and post-game grooming. [NY Times]

When it comes to collaborations, Nivea no stranger to the world of sports. Just this past Spring, the company inked a multiyear title sponsorship deal with the AVP professional beach volleyball league.

- Glam Gal -

View Original Post at aglamslam.typepad.com | View Heather Zeller's Full Profile

Filed Under:
Basketball, Sports, SportsPLUS, Fashion, NBA, Men's Sports

No one has commented on this yet. Be the first!

SIGNUP FOR A WOMEN TALK SPORTS ACCOUNT:

A Women Talk Sports account allows you to maintain a profile at www.womentalksports.com and login to comment on posts using your WTS identity.

Fields marked with a * are required.

Your First Name*:

Your Last Name*:

Your E-mail*:

Your Website:

Your Location:

Your Twitter Username:

Create a WTS Username*:

Create a Password*:

Confirm Password*:

Check here to receive bi-weekly emails from Women Talk Sports and partners highlighting discussions on our site and upcoming women's sporting events, as well as informing you of new products, services and special offers.

I accept the Terms & Conditions for joining Women Talk Sports

Nivea brings its blue to the New Jersey Nets

More from this author: