Reebok Easytone now offers get fit fashions

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Reebok Easytone now offers get fit fashions

posted by A Glam Slam
Thursday, November 18, 2010 at 9:22am PST

A Glam Slam covers the latest news and trends in fashion and sports, wherever the two worlds collide.

Capitalizing on the success of the EasyTone sneakers, Reebok has expanded their toning collection to include apparel. The brand claims their new line of workout clothing will result in “a better body with every move.”

The toning category has become of the fastest growing segments in the athletic shoe business. To keep a leg up on the competition, Reebok has added pants, shorts, capris, tees and tanks to the EasyTone collection. This innovative new performance line uses "Resistone bands" that create resistance when the wearer moves. EasyTone tops are said to tone and strengthen muscles and improve posture, while bottoms are supposed to tone and strengthen key muscles in the legs and butt.

The pieces in the line were designed with athletically inspired materials and fashionable styling, making them an ideal choice for a workout or as casual wear.

The toning apparel effort is set to include TV, print, outdoor and digital ads as Reebok looks to maintain its share of voice in the category.

It looks like the toning craze is here to stay. If you’ve tried the EasyTone apparel, let us know what you think.

- Glam Gal -

View Original Post at aglamslam.typepad.com

Filed Under:
SportsPLUS, Fashion

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