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Dan Wheldon won the Indy 500 but it’s Danica Patrick who has scored with William Rast, the clothing line founded by Justin Timberlake and Trace Ayala and the sponsor of Wheldon’s winning car. This was the company’s fourth year as a sponsor of an Indy 500 car and fresh off their big win, the denim brand has announced a partnership deal with race-car driver, Danick Patrick.

Patrick has signed a multi-year deal to endorse William Rast Eyewear and William Rast Racing Eyewear. The racing champ will wear the collections on and off the racetrack and will also be featured in the brand’s upcoming campaigns. The news is timed with the consumer launch of William Rast Eyewear this year, which includes both optical frames and sunglasses for women and men, and a special William Rast Racing Eyewear collection, that features sporty, athletic styles with upgraded materials.

“At Indy, you have to take that chance and set yourself apart,” Patrick said. “Which is why I love this partnership with William Rast and William Rast Eyewear. Fashion is very personal and it directly reflects your style and how you do things. I am very driven and focused on my performance, and to me, this brand reflects my attitude, personal style, drive and desire to win. And we all know at Indy – it’s all about the Win.”

You can check out the William Rast Eyewear collection here.

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