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Annie Leibovitz shoots new Nike women's ads

posted by A Glam Slam
Saturday, June 4, 2011 at 8:48pm EDT

A Glam Slam covers the latest news and trends in fashion and sports, wherever the two worlds collide.

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Nike launched its “Make Yourself” campaign last year, a marketing effort to encourage women who want to improve their physical form, to become “the best version” of themselves. Now the brand has tapped world famous photographer, Annie Leibovitz, to shoot the latest round of ads. Seven top athletes including tennis players Maria Sharapova and Li Na, track-and-field stars Allyson Felix and Perri Shakes-Drayton, soccer’s Hope Solo, dancer Sofia Boutella, and surfer Laura Enever, will serve as the female dream team in the upcoming campaign.

The ads will run in the August and September issues of Seventeen, InStyle and Glamour magazine, with an emphasis on digital components as well. The Nike Women facebook page was utilized the first time around; a dedicated wall allowed females from all over the globe to share the goal(s) they are working towards and in turn, motivate and inspire other Nike Women to follow their example.

Below is a group portrait, which features the women in the Nike Victory Bra series. Check it out:

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