A peek at Chinese sports sponsor PEAK

"In all my years traveling around the world, I have witnessed soccer as the one thread that many cultures and people have in common," -Doug Band.

Help bring the World Cup to the United States in 2018/2022! Please visit gousabid.com for more ways you can support the sport- and the country- that you love.

A peek at Chinese sports sponsor PEAK

posted by Pretty Tough
Tuesday, June 22, 2010 at 2:35pm PDT

Pretty Tough is the premier brand and media property providing high-quality, specialty content, products and services for girls who love sport, life & style.

Chinese sports company Peak (official name Peak Sport Products Co. Ltd.) has signed a five-year sponsorship deal with the WTA Tour.

An Associated Press article characterizes the company as cash rich in China, but virtually unknown outside of the country. The partnership marks an historic milestone in a strategic effort to grow and promote women’s tennis in the Asia-Pacific region.

China’s 1.3 billion potential fans are irresistible to sports leagues and sponsorship deals give them a local partner in the market. The WTA points out there are 130 million Chinese interested in tennis and 10 million recreational players — double the number of those in France, an established market.

Despite the success of Chinese players such as Li Na and Zheng Jie, tennis is still a relatively new sport there. Audiences too are somewhat raw: During the 2008 Olympics in Beijing, local fans breached tennis etiquette by cheering during long rallies and sighing loudly over faults.

Peak’s deal with the WTA Tour is worth seven figures annually and includes cooperation on tennis festivals in China, a player apparel program, and revenue-sharing on a co-branded apparel line.

The company’s 33-year-old CEO said he’’d like to “catch and surpass” U.S.-based Nike.

Chinese tennis star Li Na celebrated returning to the world’s top ten this month after beating former No 1 Maria Sharapova at Birmingham but they both played wearing – you guessed it – Nike.

FYI: PEAK stands for Passion, Evolution, Achievement and Knowledge

View Original Post at prettytough.com

Filed Under:
Tennis, Sports, SportsPLUS, Fashion

No one has commented on this yet. Be the first!

SIGNUP FOR A WOMEN TALK SPORTS ACCOUNT:

A Women Talk Sports account allows you to maintain a profile at www.womentalksports.com and login to comment on posts using your WTS identity.

Fields marked with a * are required.

Your First Name*:

Your Last Name*:

Your E-mail*:

Your Website:

Your Location:

Your Twitter Username:

Create a WTS Username*:

Create a Password*:

Confirm Password*:

Check here to receive bi-weekly emails from Women Talk Sports and partners highlighting discussions on our site and upcoming women's sporting events, as well as informing you of new products, services and special offers.

I accept the Terms & Conditions for joining Women Talk Sports