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MEDIA/MARKETING Articles and Blog Posts

Redirecting the gaze
by Sports, Media & Society
posted November 18, 2010 at 1:24pm

After the epic Baylor-UConn game appeared on national television, the game story also earned a spot on cnn.com’s mobile page. Given that the mobile front page includes about eight headlines on average, cnn’s choice to include the recap represented so...more

How to write in-game Tweets like a pro
by Soccer Science
posted November 17, 2010 at 10:33am

Every tweet has its time and place, and I’m writing this blog specifically to address the in-game Tweet. If you work for a sports team, department or league as a PR professional, social media community manager, or “team tweeter”, here are some t...more

Words and phrases that need to be retired from the sports lexicon
by Same Size Balls
posted November 16, 2010 at 1:37pm

After Charlie Villanueva reported on Twitter that Kevin Garnett had called him a “cancer patient,” during an NBA game, many fans and journalists were outraged at the derogatory use of such a sensitive phrase. While it has started as a debate about th...more

Skateboarder Vika Safronov in Doski Magazine
by SkaterGirl
posted November 15, 2010 at 12:28pm

Les Ettes team rider Vika Safronov has got a great interview in Doski Magazine (Russian). There are some great pictures and here is an English translation of the first paragraph (written by Dasha, the photographer) to wet your appetite… I met Vika in t...more

Sportswriting, libraries and possibilities
by Byline to Finish Line
posted November 13, 2010 at 1:11pm

When asked what my favorite sport is, often my response is college basketball. That’s mostly out of sportswriter habit. It’s the genre I cover most often, the game I know most intimately and the place where, as a journalist, I’m most comfortable. B...more

Flashback: 1999 Skate Ads
by Girls Riders Organization, Inc.
posted November 12, 2010 at 11:36am

These are just a couple ads released in 1999. What do we need to do to get more girls back in the magazines today? ...more

Sports and War: Not the Same Thing
by Draft Day Suit
posted November 11, 2010 at 10:34am

Image problems and the NBA go together like ES and PN so you would think a guy like Kobe Bryant, ambassador for the After-School All-Stars, might think twice before starring in the commercial for the Call of Duty Black Ops video game. Media outlets are ta...more

The objectification of female athletes
by Pretty Tough
posted November 8, 2010 at 9:24pm

“Girls playing sports is not about winning gold medals. It’s about self-esteem, learning to compete and learning how hard you have to work in order to achieve your goals.” — Jackie Joyner-Kersee Okay, so the first image that comes to your mind...more

PSUers at NASSS: Research Review
by Sports, Media & Society
posted November 8, 2010 at 3:01pm

Presentations at the 31st annual NASSS conference wrapped up this weekend, highlighted by a handful of Penn State College of Communications alumni and current students. Alumna Erin Whiteside and graduate student Jason Genovese began the final day of prese...more

Selling women’s sports: Build a community, and go local
by ...Because I Played Sports
posted November 8, 2010 at 2:38pm

The key to female sports marketing is building a community, facilitating interactions with female athletes, engaging female executives and activating at the local level....more

Curley Center at NASSS Convention
by Sports, Media & Society
posted November 6, 2010 at 11:37pm

Representatives of Penn State’s John Curley Center are currently enjoying the sunny weather in San Diego, California while taking part in the North American Society for the Sociology of Sport’s 31st annual conference. The four-day conference includes ...more

Images of the female sports fan
by Sports, Media & Society
posted November 6, 2010 at 11:13pm

A small but growing body of research is growing around the female sports fan --especially relevant in light of ESPN's plans for its "W" brand. Sports media scholar Lawrence Wenner talked about the the commodified female sports fan this morning at the annu...more

Ads on the glass?!
by The First Line
posted November 4, 2010 at 5:04pm

Was watching the highlights this morning as I am wont to do, and at first was mightily confused by the presence of a Robert Morris University sign on the glass at the Blackhawks game. Surely they were playing at the United Center? Then I realized it w...more

Two Thumbs Up for Brands Emphasizing the Hard Work Female Athletes Put In
by anngaff
posted November 4, 2010 at 2:26pm

Two thumbs up to the brands making commercials and other types of ads that focus on the hard work female athletes put in to reach their goals, as opposed to focusing on their sex appeal first. Here are two great examples from Under Armour and Nike. Pleas...more

Women’s Sport is Political (+ Financial + Pop Cultural + …)
by Fair Game News
posted October 29, 2010 at 3:23pm

By Laura Pappano It’s nearly election day, an apt time to recognize that — yes — sports are political. Not blue state-red state stuff, but equity, status, economic power. At the New York Athletic Club yesterday, the Wellesley Centers for Women l...more

Second Online Chat: Fantasy Sports and Journalism
by Sports, Media & Society
posted October 28, 2010 at 12:57am

Sports Journalism ChatAddresses Fantasy Sports, Journalism Fantasy sports rank as a multi-million dollar business that often attracts specific and separate coverage from that of game action or traditional storytelling, and that can prompt challenges for s...more

Why do women athletes have to be celebrities?
by RunLikeAGirl
posted October 27, 2010 at 6:57pm

Serena's agent spices up a Wellesley Centers for Women Panel...more

Women Talk Sports Weekly Radio Show #2 - ESPN the Body Issue Debate
by anngaff
posted October 23, 2010 at 2:25pm

Sunday afternoon, MarQ Piocos and l will host the weekly Women Talk Sports Radio Show at 3pm Pacific.  We will be discussing: Strikeforce Challengers 11 - Fresno: Shana Olsen vs. Julia Budd (recap, what this means for both fighters) ESPN ...more

More college media days
by They're Playing Basketball
posted October 22, 2010 at 3:12pm

Now it's Big East Media Day. (How many more are there?) To no one's surprise, Connecticut is picked to win the conference title.Sun Belt Conference Media Day one recap.Didn't I say this already? Progress at Texas has been slow under Gail Goestenkors. But ...more

UConn dominates Big East preseason awards
by Swish Appeal
posted October 21, 2010 at 3:02pm

UConn Dominates Big East Preseason Awards In what can only be described as the least surprising pre-season news of all the conference gatherings, the Connecticut Huskies are pre-season favorites to win the Big East Conference. Furthering the "ho hum" a...more

Big 12 Media Day and more
by They're Playing Basketball
posted October 21, 2010 at 1:24pm

Fanhouse ranks the 2010-2011 players by position.Big 12 Media Day notes and quotes.Baylor Coach Kim Mulkey talks about Brittney Griner, the newcomers and more.Griner and Texas Tech's Jordan Barncastle haven't spoken since Griner punched Barncastle in a ga...more

Abby Wambach get air time on ESPN but...
by After Atalanta
posted October 20, 2010 at 6:25pm

...she's talking about hot dogs.My friend, Dr. Pants, was kind enough to share this link with me. (I tried to embed the video but it kept shutting down my browser.)So Abby Wambach gets some air time on Sports Center to talk about World Cup qualifying. But...more

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