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MEDIA/MARKETING Articles and Blog Posts

Is Maria Verchenova the Maria Sharapova of Golf?
by Pretty Tough
posted June 15, 2009 at 7:35pm

Generally I’m not a fan of labels or comparisons. But Maria Verchenova, a young female golfer from Moscow, is being compared to her compatriot Maria Sharapova. These comparisons, not surprisingly, are based as much on Verchenova’s beauty as he...more

YCP Sport Management alum enjoys the NPF
by Sport Management Education
posted June 15, 2009 at 6:49pm

Jean Olchowy ('09) This week’s post was written by Jeana Olchowy (’09). Jeana graduated in May and is currently working for the Philadelphia Force which is a member of National Pro Fastpitch (NPF). ...more

Great talking to you too...!
by I Run - Therefore I Blog
posted June 14, 2009 at 1:52pm

So, how did it actually go Friday night at Nadderud? Ran my own race, felt ok for a while but I had some trouble breathing. Could be because of grass and flowers in blossom, but also a super busy week and lack of rest. I needed a hard session and I run b...more

Blogs With Balls: Female sports community ignored, again
by ...Because I Played Sports
posted June 11, 2009 at 12:17pm

If you’re familiar with the mammoth multi-billion dollar male sports blogging scene, you’ve probably heard of A.J. Daulerio of Deadspin, Spencer Hall of The Sporting Blog or Dan Kellyand of the Bleacher Report. Chances are, if you know these guys, ...more

Sports Industry: Women and minorities wanted - Future Sole paves the way for sneaker designers
by ...Because I Played Sports
posted June 11, 2009 at 11:13am

As a minority woman, recent college graduate and an aspiring sports journalist there is only one thing I am searching for; an opportunity. This post is about opportunities for minority women in the sports industry, and it touches on a special sneaker des...more

Help a runner couple out!
by LHiggs
posted June 10, 2009 at 11:41pm

Former Hansons-Brooks runners Nick Cordes and Leigh Daniel, now Brooks athletes, are racing three other couples to the altar on NBC’s “TODAY Throws a Wedding.” Some of you may remember Leigh Daniel from her dominating year at Texas Tech in 1999 (at...more

New Twitter research: Help in marketing women’s sport?
by One Sport Voice
posted June 10, 2009 at 5:57pm

A new study from Harvard provides information to those banking on Twitter to help market, promote and sustain women’s sports. Here are some snippets if you don’t want to read the entire article or the post on Harvard Business Publishing: 1. “Just ...more

Danielle Lawrie pitches to Seattle media
by Athletic Women Blog
posted June 10, 2009 at 3:32pm

Monday afternoon, softball star Danielle Lawrie pitched to members of the Seattle-area media, in an exhibition match of sorts. The media hacks did their best, but their efforts begot little other than embarrassment (theirs) and funny scenes in the followi...more

Random Tuesday Tidbits: Tweeting, cutting costs, and pics of the week
by After Atalanta
posted June 9, 2009 at 11:58am

It's all about Twitter these days. I was listening to one of my favorite college radio station Saturday and was told I could tweet my request in. (Of course I am not on Twitter yet so I would have to be a little more traditional and email it or even--gasp...more

Game stories by computer program
by Sports, Media & Society
posted June 8, 2009 at 11:41am

Students at Northwestern's Medill School of Journalism may have just invented another nail for the coffin for sports beat writers. Students there are perfecting "machine generated sports stories" (MGSS), a tool that produces computer-generated sports stor...more

Storm next to be branded?
by Jayda Evans: Womens Hoops Blog
posted June 5, 2009 at 6:21pm

OK, so Howard Schultz isn't going to be jumping on board to put his coffee logo on the Storm's uniforms (nor would most fans approve or help any efforts to convert Sonics fans). But with the Microsoft and government connections the Storm's ownership group...more

Shawn Johnson pitching and racing
by Sports Girls Play
posted June 5, 2009 at 12:42pm

Has Olympic gymnast Shawn Johnson found new sports? Based on the pictures below you might just think so, but really Shawn is just having fun and doing the celebrity thing! On Wednesday, June 3 she threw the first pitch at the Dodgers - Diamondback MLB ...more

Whoa Mama!
by Running in the Bike Lane
posted June 5, 2009 at 10:42am

Apparently I'm nearly two months behind on this one. I just saw this ad today for got milk? in Cosmo. My first thought was Holy S***! That's Dara Torres? Don't get me wrong, I know the woman is gorgeous and in kick-ass shape. But wowsers. She does not lo...more

Lots of press over some jerseys
by After Atalanta
posted June 4, 2009 at 1:19pm

I have been surprised at all the media attention over the jersey sponsorship of the Phoenix Mercury. USA Today's Christine Brennan comments on the sponsorship (she approves) and notes that two WPS teams already have jersey sponsorships.I'm just not quite ...more

Beyond bitch, bunny, or mom: Art intervention challenges (oh-so-tired) pop images
by Fair Game News
posted June 2, 2009 at 11:47pm

By Laura Pappano Of course being hot helps. Good-looking athletes get our attention, whether we’re talking Danica Patrick or Tom Brady. It doesn’t make them any better on the racetrack or the football field, but it does attract fans and sponsors. ...more

Web TV Alert: Chicago versus Celebs
by Jayda Evans: Womens Hoops Blog
posted June 2, 2009 at 8:19pm

Billie Jean King versus Bobby Riggs it is not. In fact, Chicago might get a better workout against a traditional male practice squad. But tonight's debut of the WNBA's LiveAcess featuring Chicago against an all-male celebrity squad will be entertaining re...more

My name is Cappie Pondexter and my Social Security number is…
by HoopFeed.com
posted June 1, 2009 at 11:26am

As previously reported (and fans have figured out), the WNBA sealed a deal with LifeLock to have logos on league jerseys. The Tempe, Arizona based identity theft protection company, inked a three-year agreement with the WNBA worth at least $1 million....more

Five questions with…Buddy Hanley of No R Lifestyle
by ...On Being a Sports Girl
posted May 31, 2009 at 7:07pm

In my continuing series of featuring local sportswear brands that catch my eye - ones that make sports fan wear that would have kept my high school classmates from laughing at me - I am happy to feature No R Lifestyle, out of Medford, Massachusetts. I h...more

The Phoenix Mercury web site is locked down until Monday’s big announcement
by HoopFeed.com
posted May 31, 2009 at 12:24pm

Visitors to the Phoenix Mercury’s web site this weekend are greeted with a splash page indicating the site is locked down. The marketing tactic, complete with a sound effect of locks being installed, is obviously related to Monday’s league announcemen...more

Gina Carano and Tara LaRosa get it on!
by Fight Chix
posted May 30, 2009 at 11:50am

Have you ever wanted to be a fly on the wall when a couple of girls get to chatting it up on the latest gossip? Well what if those two girls also happened to be two of the top female fighters in mixed martial arts, and one of them was listed as number 1...more

Tweets during sport events: A sport psychology perspective
by One Sport Voice
posted May 29, 2009 at 9:06pm

Carolyn Bivens,the LPGA Tour Commissioner recently stated in an interview, “I’d love it if players Twittered during the middle of a round,” and “encourages” players to use hand held devices to post content on social-media Web sites such as Twi...more

Women's pro sports: Can gender really be taken 'out of the equation'?
by Sports, Media & Society
posted May 24, 2009 at 6:44pm

The seven teams in the newly launched Women's Professional Soccer league are about two months into their inaugural season, playing in front of crowds that average about 5,400 and in front of viewers tuning into the Fox Soccer Channel. The league's initial...more

The LFL…that stands for The Lingerie Football League
by One Sport Voice
posted May 22, 2009 at 6:07pm

The LFL…short for The Lingerie Football League…should really be short for “LaFf out Loud”. Please take a look at The LFL website if you haven’t yet. Many of you who read this blog probably already know what my response to this might be. But f...more

“Marginalization of women and girls—one of humankind’s oldest problems”
by One Sport Voice
posted May 22, 2009 at 11:51am

Recently U.S. Secretary of State Hillary Clinton delivered the commencement speech at Barnard College, an all women’s college located in New York City. Her speech had many good points, but there are two excerpts in particular which inspired this blog....more

Graf, Agassi, and their obnoxious interviewer
by Women's Sports Blog
posted May 19, 2009 at 6:51pm

Does the BBC give its journalists a special course in being annoying? Particularly egregious in this interview is her habit of asking Andre questions about Steffi, while Steffi just sits there. It works the other way a couple of times, but it's still ...more

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