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MEDIA/MARKETING Articles and Blog Posts

Women's sport and the media
by Inspiring Sports Women
posted April 5, 2011 at 10:24am

"As newsroom staffs shrink and eyeballs measure interest, women’s sports coverage is losing ground it once seemed to be gaining."So, there you have it. We're not just imagining mainstream news outlets don't have room for women's sports, The Nieman Fou...more

Day seven highlights from the women's basketball tourney
by They're Playing Basketball
posted March 29, 2011 at 12:19pm

The big story of the day is Notre Dame's domination of Tennessee in game one of the Elite Eight today. ESPN is saying Skylar Diggins was the key for the Irish.In the next game it was all Stanford. They took out Gonzaga in a rout that put them in the Final...more

Mad in March: Women drowning in the tsunami of men’s coverage
by Fair Game News
posted March 27, 2011 at 8:08pm

By Laura Pappano If coverage of the men’s side of March Madness seems to be playing at every hour on every available screen, it’s not your imagination. Not only did the number of men’s teams in the tournament increase from 64 to 68, but the NC...more

The WIN Principle:What's Important Now for Women in Sport
by Women in Sport International
posted March 26, 2011 at 3:59pm

My high school basketball coach taught me many things, but probably the most important lesson was the WIN Principle. She always taught us that in sport and in life we should focus on What's Important Now. This may seem like an easy idea to get your head a...more

Gatorade announces G Series FIT line, athlete ambassadors include Allyson Felix, Coco Ho
by anngaff
posted March 26, 2011 at 1:03pm

Allyson Felix has recently partnered up with Gatorade to represent the new G Series FIT product line. She will join other elite athletes, such as pro surfer Coco Ho, as an athlete ambassador on the G Series FIT team. Gatorade has recognized male and femal...more

The Lingerie Football League (LFL) comes to MSP
by One Sport Voice
posted March 24, 2011 at 6:00pm

Breaking news, the Lingerie Football League (LFL) has just announced that Minneapolis is being awarded a franchise. I’ve written previously about my disdain for the LFL and why I think the league is problematic (click here and here). What troubles me i...more

What is this sports advert about?
by Inspiring Sports Women
posted March 24, 2011 at 2:56pm

Irish boxer and three times amateur world champion Katie Taylor has been busy making an advert with Lucozade Sport. It will air on the 12th of April during the Champions League quarter-finals. Great exposure for Taylor and women's boxing. Scene one from...more

Inside Ohcocinco & Erin Andrews Zigtech commercial shoot
by A Glam Slam
posted March 24, 2011 at 12:46am

Erin Andrews and Chad Ochocinco shared the spotlight when they appeared together on Season 10 of “Dancing with the Stars.” This time around, the ESPN reporter and NFL player are teaming up in the name of Reebok ZigTech. Andrews, who was tapped by the...more

Serena's latest ad is blatant sexualization
by One Sport Voice
posted March 23, 2011 at 5:33pm

I know I write quite a bit about how female athletes are sexualized in the media, and sport media in particular. Usually my posts are met with the standard “athletic bodies are sexy, get over it you stuffy academic”…but the most recent video of Sere...more

Homophobia in Women's Basketball: Interview with Pat Griffin
by mhueter
posted March 22, 2011 at 12:46pm

Following is an exclusive interview with Pat Griffin, professor emeritus at the University of Massachusetts Amherst in Social Justice Education. Pat is the woman behind Pat Griffin's LGBT Sport Blog. In a former life, Pat was a high school field hockey an...more

TopSpin 2k Serena is anything but subtle
by After Atalanta
posted March 21, 2011 at 9:17pm

Worlds escape me. Subtle, no? ...more

First look at NBC's Wonder Woman (prepare yourself)
by Athletic Women Blog
posted March 21, 2011 at 3:08pm

It's not as though in popular culture girls and women have symbols of strength to spare. Perhaps if they did what David E. Kelley and NBC are doing to Wonder Woman wouldn't be quite as hurtful. The new Wonder Woman costume, as it will be worn by the actre...more

Sports Illustrated covered
by C and R's Stanford Women's Basketball Blog
posted March 21, 2011 at 2:39pm

Superfan TG writes in to help with the Sports Illustrated Cover Conundrum. He also probably bought a copy of the mag cuz he could tell a lot more than C and R. He writes:In addition to the women players you correctly identified, I have the following:1. Sk...more

Laura Robinson and Nikki Dryden join Women in Sport International
by Women in Sport International
posted March 20, 2011 at 5:06pm

Women in Sport International is proud to announce that Laura Robinson and Nikki Dryden have joined the blog and will be soon contributing regular blog posts. Laura is an award winning journalist, author and former Canadian national team athlete. Nikki ...more

March Madness Alert
by One Sport Voice
posted March 18, 2011 at 10:47pm

I love March Madness, but I do not love this. It isn’t cute or clever, it is just plain irritating and insulting. It makes it seem as if females can’t be serious individuals OR sport fans, or possess knowledge of basketball. If you’d like to fill ou...more

Gender Roles 101: The March Madness Edition
by After Atalanta
posted March 18, 2011 at 12:49pm

I don't have time for this shit, people. It's the last day of spring break and I have classes to prep and a dissertation to write and a yoga class in 45 minutes. And yet here I sit writing about more ridiculousness around March Madness--courtesy of The Hu...more

Even Christine Brennan is pissed
by After Atalanta
posted March 17, 2011 at 9:36pm

When Christine Brennan starts getting a little peeved about the state of women's sports...well then you know things are bad.While I appreciate Brennan's presence in sports media, I often find her a little too happy-happy/cheery-cheery. And I know that she...more

Interview with National Pro Fastpitch Commissioner Cheri Kempf
by anngaff
posted March 17, 2011 at 7:14pm

Cheri Kempf was named the commissioner of the National Pro Fastpitch League (NPF) in 2007 after a successful career as a softball player, coach and analyst. Today, Kempf and I discussed the decision the current players were forced to make betwe...more

Vancouver Whitecaps FC alienates female fans before the first kick
by Women in Sport International
posted March 17, 2011 at 3:14pm

This photo and promotional video is causing a stir in British Columbia and online. The Vancouver Whitecaps FC, which has yet to play its first game in Major League Soccer (MLS), launched the marketing campaign in advance of the 2011 season to, clearly, ...more

Brianna Glenn's blog: Honorary Kardashian
by My so-called FABULOUS life: Brianna Glenn
posted March 15, 2011 at 12:27am

I am body conscious. That is not to say I'm body obsessive, or have serious body issues beyond what is normal for any person with two X chromosomes, but I definitely am a person who takes constant inventory of where things are sitting and how they are lo...more

Brianna Glenn's blog: Facebook Dilemma
by My so-called FABULOUS life: Brianna Glenn
posted March 11, 2011 at 11:21pm

I never imagined there could be 5000 people in the world who would want to be my friend. I still can't imagine it, really. But supposedly there are 5000 people out there who want to at least be my cyber friend. And there could be more…so that puts me...more

To Friend Or Not To Friend: Social Media For Today’s Coach
by Coach Dawn Writes
posted March 9, 2011 at 10:23pm

source Do you friend your athletes? What do you do when you see one of your players (who’s underage) drinking a beer or something from the infamous red cup? Or, if you’re working with younger athletes, what do you do if you see one of your player...more

Curley Center chat evaluates coverage of youth sports
by Sports, Media & Society
posted March 9, 2011 at 9:49pm

Some basic sports rules—including three strikes and you’re out in baseball or 10 yards for a first down in football—apply whether a game is contested among professionals or pre-teens, but accepted and expected conduct of the media when covering thos...more

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