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MEDIA/MARKETING Articles and Blog Posts

The Art of Erasure: From one World Cup to another (USA Ghana)
by From A Left Wing
posted July 15, 2010 at 5:29pm

A few weeks ago, I dared to complain about Nike's "Thank You" video. It is a lovely idea. It features young players thanking the US National Men's Team for "paving the way" - but it excluded girls. Girls support the team, too, and are inspired by their ex...more

Six reasons why I love the Utah Women’s Soccer “Show Your Scarf” campaign
by Soccer Science
posted July 11, 2010 at 1:18pm

Get your Utah Women’s Soccer Scarf and Season Ticket today! I didn’t go to the University of Utah, but in support of their new “Show Your Scarf” campaign, I’m going to buy a season ticket. Crazy, I know… My alma mater is actually a Mounta...more

LeBron James has an ego and it’s on Twitter too
by Draft Day Suit
posted July 9, 2010 at 8:22pm

When LeBron James gave himself a Twitter account, he called himself KingJames, of course — or that’s @KingJames, to us subjects. When someone else made up a Twitter account for King LeBron (James.) (Can you stop saying that? Because I can’t. Someth...more

Stop sending the ignorant reporters to games
by They're Playing Basketball
posted July 9, 2010 at 6:15pm

Earlier this WNBA season I was working as media for a game. I quickly saw that two of my reporter colleagues seemed not to know anything about women's basketball. And they were from two of the bigger news organizations represented. We were in a press conf...more

ESPN dishes out big assist to LeBron James
by Sports, Media & Society
posted July 9, 2010 at 6:12pm

In devoting one hour of prime-time coverage to LeBron James Thursday night in its “The Decision” special, ESPN further blurred the lines between entertainment and sports journalism. The network effectively ran a 60-minute ad for the LeBron James bran...more

One step forward...
by After Atalanta
posted July 9, 2010 at 2:36pm

It's not an inaccurate characterization to describe me as a little bit cynical. I know it's a turnoff to some. I do have my hopeful moments, however, and I am not, despite recent opposing beliefs (can you tell I'm still not quite over this, yet?!) an extr...more

Does Nike owe the USWNT?
by All White Kit
posted July 5, 2010 at 6:12pm

First, let me apologize for being a tad tardy to this topic. The American blogosphere moves quickly (particularly during a World Cup) and its celerity beat me on this one. Late last week, questions of sexism and male privilege were raised over this Nik...more

Halftime: No time to quit - South Africa, HIV and how the World Cup has hidden an epidemic.
by Women Undefined
posted July 5, 2010 at 6:07pm

Jamele Hill of ESPN writes one of the most poignent pieces on the HIV crisis in South Africa. With the World Cup as the backdrop and considering the continents economic and health crises , Hill shows how the world's biggest spectacle has worked to hide th...more

The World Throws Up: On how not to read soccer as symptom
by From A Left Wing
posted July 5, 2010 at 4:00pm

Chéri Samba, Le Monde Vomissant (The World Throws Up), 2004 If recent writing on the 2010 World Cup and (the idea of) Africa is leaving you feel bloated, you must read Supriya Nair's marvelous blog, Treason Stratagems & Spoils. In her July 3rd po...more

Huffington Post asks: Who is the hottest woman at Wimbledon?
by Women Undefined
posted July 4, 2010 at 12:31am

Because female athletes apparently have nothing else to offer , have no way to contribute to the sports world, without being sexy or hot. At least this is the message HuffPost sends by asking such a degrading and sexist question. The headline story sh...more

Nike tells girls watching the World Cup: You don't count.
by From A Left Wing
posted July 2, 2010 at 2:06pm

This "thank you" Nike Soccer video shows boys thanking the US Men's National Team "for playing like Americans." In casting ONLY boys, Nike once again makes clear that the girls and women who follow the sport in the US don't count. I am trying very hard no...more

WNBA Twitter List on WNBA.com
by Swish Appeal
posted July 1, 2010 at 5:21pm

WNBA Twitter List on WNBA.com WNBA.com has posted a list of WNBA Twitter accounts today (linked above). Just click the team logo it drops down with the players/staff with accounts. Looks right now like the Mystics have the most people on Twitter with ...more

SB Nation Seattle & Swish Appeal
by Swish Appeal
posted July 1, 2010 at 1:48pm

Where other than SB Nation Seattle can talk about Sue Bird, Jake Locker, and the Seattle Mist in one place for a scientific analysis of Seattle's top five most popular athletes? The fun has only begun. You may have noticed, Seattle fans, that I will be...more

Following up on Eudy Simelane, Global Girl Media, and the subject of rape and homophobia in South Africa
by From A Left Wing
posted June 29, 2010 at 8:16pm

Young women in Soweto produced two video segments about homophobia, rape, and the situation of black lesbians in South Africa. These segments were produced through Global Girl Media, a project which directs young women in producing media about the issues ...more

Dove Real Women Campaign casting for real "perfect" women
by Women Undefined
posted June 29, 2010 at 6:31pm

Duh. Not exactly a surprise that Dove didn't really mean "normal" or "average" when they introduced the world to the ground breaking media campaign to sell their beauty products (smelly soap is not a necessity, sorry). All Dove did was find the best...more

Anouk Hoogendijk is women’s soccer’s answer to this
by All White Kit
posted June 20, 2010 at 9:33pm

Anouk Hoogendijk is women’s soccer’s answer to this: (That’s Oguchi Onyewu if you didn’t recognize him. Can anyone translate Dutch?) ...more

Traditional vs. new media – Will women’s sports ever get equal coverage?
by Soccer Science
posted June 17, 2010 at 11:42am

Every day, the WPS Director of Communications, Rob Penner (in the pic above with me), sends out the Daily Clips to the league office staff. Today’s clips included a story called, Continued apathy by sports media toward women’s sports a bigger probl...more

From Sex Machine to Lion King: World Cup Music Politics
by From A Left Wing
posted June 13, 2010 at 7:50pm

The world is wondering what's up with the "Sex Machines" banner that appeared behind one of the goals at today's match between Serbia and Ghana (won by the latter, the youngest side in the World Cup).Perhaps it is a reference to Hamburg fan club FSV Sexma...more

No Offense, It's Just Business
by amber2jewel
posted June 12, 2010 at 8:41pm

Marie Hardin recently posted a WTS blog in response to Eric Deggens' column regarding a study confirming that while participation in women's sports has increased with Title IX, media coverage itself is stagnant, if not decreasing (see "Why the Apathy...more

Off-Topic: A few things SportsCenter anchors better avoid when doing World Cup highlights
by All White Kit
posted June 12, 2010 at 2:08pm

While ESPN’s coverage of the 2010 World Cup has generally been commendable thus far (aside from the confusion courtesy of Martin Tyler and Efan Ekoku over what the offside rule and the existence of Alexi Lalas). But inevitably there will be some goofy...more

Women’s sports: Visibility matters
by Byline to Finish Line
posted June 11, 2010 at 11:09am

This winter, the worst thing about Canada defeating the U.S. in the women’s Olympic hockey final was that Angela Ruggiero did not win the gold. Ruggiero is an amazing athlete and has always struck me as genuine, authentic and outspoken. She’s the ty...more

Money (Net)ball: How an Aussie Women’s Pro League is Making $$ (and what to learn from what they did)
by Fair Game News
posted June 11, 2010 at 12:16am

By Laura Pappano The abrupt folding of the St. Louis Athletica, forcing the Women’s Professional Soccer league to mid-season reshuffle its schedule, was the latest reminder of a nagging problem: Making money in women’s pro sports. (Or merely staying ...more

The Chicago Tribune, sexist sporting imagery and the case for increased gender diversity in sports newsrooms
by Sports, Media & Society
posted June 10, 2010 at 1:55pm

The old “you play like a girl” insult made a comeback today, courtesy of the Chicago Tribune. As part of its regular poster series, the newspaper depicted the Chicago Blackhawks’ Stanley Cup Finals opponent Chris Pronger as wearing a figure skating ...more

Chicago Tribune goes blatantly sexist in prep for tonight's Stanley Cup Game 6
by Women Undefined
posted June 9, 2010 at 8:46pm

I am having trouble stringing together a good reaction to this (I'm a little out of it right now, just had a good work out) . The Chicago Tribune is a major American newspaper, the type of journalistic institution that is supposedly eons above blogs and o...more

Another example of sexism in sport
by One Sport Voice
posted June 9, 2010 at 5:07pm

This will simply be a repost from Christine Brennan’s blog about the sexist ad the Chicago Tribune ran featuring NHL Flyers player Chris “Chrissy” Pronger. It always amazes me that feminizing male professional athletes is seen as humorous, an appro...more

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