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MEDIA/MARKETING Articles and Blog Posts

Cheating, violent men still sell shoes
by After Atalanta
posted May 11, 2010 at 12:53pm

...and apparel and equipment and a lifestyle.It's the last part that seems a little off when we think about--or when Christine Brennan makes us think about--Nike continuing to sponsor Tiger Woods, Ben Roethlisberger, and Kobe Bryant. Sure "image is everyt...more

Who sets the WPS TV schedule?
by Women's Sports Blog
posted May 9, 2010 at 6:15pm

They should probably work in more flexibility. Hapless Atlanta versus injury-hobbled Sky Blue? On a weekend when Saint Louis is playing Philly? Sky Blue has the biggest metro area so they're assuming the widest audience and that makes sense (also: n...more

Women's hoops standoffish?
by They're Playing Basketball
posted May 8, 2010 at 5:33pm

How do you all feel about this blog, that maintains that both college and WNBA PR folks limit their player's time with the media?I haven't found that myself with the LA Sparks or at the Pac-10 Tournament, but maybe other parts of the country are different...more

Are colleges businesses or non-profit do-gooders? (Sports suggests a credibility gap)
by Fair Game News
posted May 5, 2010 at 11:56am

By Laura Pappano U.S. Sen. Charles Grassley is making trouble – again — over the sweet financial deal colleges get as a result of their non-profit status. This time he is picking on federal tax rules that he says give colleges an unfair way to (indir...more

See Videos of The 2009-2010 Tucker Table Series
by Tucker Center for Research on Girls & Women in Sport
posted May 4, 2010 at 8:00pm

Short video clips of research shared at the 2009-10 Tucker Table series can be viewed on our YouTube Channel. See top scholars and graduate students share cutting-edge findings on diverse topics including the role of youth sport in obesity prevention, hom...more

You Don’t Often See This!: Sexualized Male Athletes
by One Sport Voice
posted May 4, 2010 at 2:58pm

Vanity Fair layout of World Cup players Today a student (thanks A.N.!) sent me a link to a Vanity Fair piece on the upcoming men’s soccer 2010 World Cup being held in South Africa this summer. The title of the story, The World Cup’s Stars Wear Thei...more

San Antonio inks broadcast deal with FOX Sports Southwest
by HoopFeed.com
posted May 3, 2010 at 8:58pm

FOX Sports Southwest (FSSW) will carry nine Silver Stars games in 2010 beginning with the season opener against the Atlanta Dream on Saturday, May 15, at 7:00 p.m. CT at the AT&T; Center. The broadcasts will feature play-by-play announcer Andrew Monaco a...more

WPS gives us the publicity campaign we've been looking for!
by From A Left Wing
posted May 2, 2010 at 1:35pm

This campaign is the first I've seen for the WPS that looks like it was designed by people who play and/or watch the sport. These ads are actually quite traditional - when promoting men's sports. Women's soccer hasn't gotten this treatment (closest was...more

What is the actual return on investment on social media for sports teams? And how do we calculate it?
by Swish Appeal
posted April 26, 2010 at 6:31pm

What is the actual return on investment on social media for sports teams? And how do we calculate it? Freelantz wrote last week about how Indiana Fever rookie Jene Morris is using social media to help "build a brand" for herself. However, as people exto...more

On sports media (Pt. 2): Mel Greenberg, disciplined imagination and making the WNBA relevant
by Swish Appeal
posted April 25, 2010 at 7:04pm

I often tell new writers - in both academia and sports - that sometimes the best way to improve is to identify a favorite writer to draw inspiration from as a "mentor writer". Although I might be late to the party, I'm adding recently retired women's bas...more

On sports media (Pt. 1): "A good columnist's thinking doesn't end until the event does"
by Swish Appeal
posted April 24, 2010 at 3:15pm

<p> <a href="http://www.swishappeal.com/photos/on-sports-media-pt-1-a-good">More photos »</a> Amy Sancetta - AP </p> <p> <strong>about 1 year ago:</strong> Peanut the ...more

Interview with Adrienne Lofton, Senior Marketing Director at Under Armour
by anngaff
posted April 23, 2010 at 5:39pm

Adrienne Lofton is the Senior Marketing Director at Under Armour. She played volleyball at Howard University and then worked her way up from being an intern at Gap, to positions at GM and Target, to where she is now. I interviewed her as she took a break ...more

New horizons for The Guru
by Blue Star Basketball
posted April 23, 2010 at 5:33pm

Many of you probably know by now that Mel Greenberg has retired from the Philadelphia Inquirer after a career of more than 40 years, including his creation of the first women’s college basketball poll. Here’s the farewell blog post he penned to the In...more

Interview with Lindsey Vonn on set of Under Armour shoot
by anngaff
posted April 23, 2010 at 4:58pm

I interviewed Lindsey Vonn on set of the Under Armour "Protect this House" shoot for Under Armour in Denver about how she powers through injuries and negativity, who she looks up to, whether women's ski jumping should be in the Olympics, and how having a ...more

Mel Greenberg says goodbye to the Inquirer but not to women’s basketball
by HoopFeed.com
posted April 23, 2010 at 9:53am

Twitpic from @jtannenwald: Farewell party for @womhoopsguru He is known as the Guru. He is a walking encyclopedia of women’s basketball history, mostly because he witnessed, chronicled and helped shape it for four decades. I first met Mel Greenberg l...more

Reporter honored for youth sports coverage
by Sports, Media & Society
posted April 22, 2010 at 5:38pm

Bob Holher, former Red Sox beat reporter at The Boston Globe who now works as an investigative reporter in the paper's sports department, tonight will receive the Curley Center's inaugural award for outstanding coverage of youth sports. Holher's series, w...more

Jene Morris: A Social Media Mastermind in the Making?
by Swish Appeal
posted April 21, 2010 at 9:46am

< p> Jene Morris in San Diego State's first-round victory over Texas in the 2010 NCAA tournament -By Eric Gay, AP If you were ever walking around the streets of San Diego in the last year and ran across a 5’9" basketball player and self-describ...more

Television: Medium of choice for sports fans
by Sports, Media & Society
posted April 18, 2010 at 9:38pm

Glenn Enoch, vice president of integrated marketing research at ESPN, presented interesting data from ESPN’s research operation during a special sports symposium Thursday at the Broadcast Education Association’s annual meeting. The research confirms...more

Ethical issues in sports reporting: A primer
by Sports, Media & Society
posted April 18, 2010 at 9:36pm

Penn State honors student Ryan Wood has launched a blog about ethical issues in sports journalism. Available at the Web site is a radio documentary he produced that includes interviews with sports journalists and academics. It's a great overview of the to...more

NHL: One Game Is One Game
by Women's Sports Blog
posted April 16, 2010 at 6:13pm

There should be a moratorium on the word 'stun' in sports headlines in instances where one minute's thought would prove otherwise. The NHL playoffs began on Wednesday night, and Thursday morning the Sports Illustrated headline read "Senators Stun Pengui...more

Sharing three recent content-driven new media initiatives at WPS
by Soccer Science
posted April 16, 2010 at 10:03am

We’re one week into the WPS season, and It’s been a super-busy at the league office, as you can imagine. I thought I’d take a moment to put a pen to paper and discuss what’s been happening on the inside – well from the web department at leas...more

The Power of Images
by One Sport Voice
posted April 13, 2010 at 6:51pm

Today over my Facebook news feed I got a piece from TED. TED is a non-profit devoted to Ideas Worth Spreading. TED believes passionately in the power of ideas to change attitudes, lives and ultimately, the world. So TED is building a clearinghouse of know...more

One Year of One Sport Voice in the Blogosphere
by One Sport Voice
posted April 12, 2010 at 4:09pm

One Sport Voice is one year old! Nearly one year ago at the urging a few tech saavy women around me, I decided to begin blogging. I wanted to, but needed a push. I desired to blog to create an outlet for sharing my thoughts and critical perspective on ...more

In case you missed it...Tiger's back
by After Atalanta
posted April 9, 2010 at 7:12pm

I know, it flew under the radar and all, but Tiger Woods is out of rehab and playing the Master's this week. And The Globe and Mail is wondering whether his return will offend women who make up a pretty decent sized segment of the golfing audience. They p...more

The velvet rope of NCAA Final Four coverage
by HoopFeed.com
posted April 4, 2010 at 8:14pm

As NCAA women’s basketball Final Four activities get underway in San Antonio, several dedicated bloggers who cover the sport are at home. Q McCall from SwishAppeal.com, Megan Hueter from WomenTalksSports.com and I are not watching the games from hom...more

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