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MEDIA/MARKETING Articles and Blog Posts

Vonn Watch: Sports Illustrated Cover is Predictable
by One Sport Voice
posted February 5, 2010 at 3:44pm

Sports Illustrated February 8, 2010 Cover I’ve thought to myself and predicted out loud that leading up to the 2010 Vancouver Olympics that we would see a LOT of Lindsey Vonn in the media. Vonn is first a GREAT athlete, but she also represents n...more

The SI cover debate
by Byline to Finish Line
posted February 5, 2010 at 11:22am

What does a picture say? If it’s the Sports Illustrated cover of it’s Winter Olympics preview featuring Lindsey Vonn, quite a bit. A brief post critiquing the choice of photo for the cover by Nicole M. LaVoi, a sports psychology and sports sociolog...more

To Ms. Tebow at the Super Bowl: You had a Choice
by Womenstake
posted February 2, 2010 at 10:40pm

We would like to give Ms. Tebow a one-person-in-a-quiet-room round of applause for having the opportunity to make the choice that was right for her....more

Who's talking about Tebow?
by After Atalanta
posted January 28, 2010 at 12:55pm

So much for my one religion post a month. I guess I just can't will culture to limit my exposure to such things.So who is talking about Tim Tebow--besides this reluctant blogger? Well every guy on Sports Center and Mike and Mike in the Morning (I sit thro...more

A Difficult Quiz?
by Pleasant Dreams - An Atlanta Dream Blog
posted January 27, 2010 at 9:39pm

From Frisco Del Rosario:1. Explain how you calculate a pitcher's earned run average.2. Name five current Lakers other than Kobe.3. Name all of the golf masters tournaments.4. Who is the winningest college Division I men's basketball coach and which ye...more

Introducing an unlikely contender
by Binnie Klein
posted January 27, 2010 at 12:27pm

Blows to the Head: How Boxing Changed My Mind (Suny Press, January 2010) is the provocative story of an unlikely contender and her midlife transformation through boxing -- me! I'm a psychotherapist in private practice in New Haven, CT. I'm a Lecturer i...more

The sport and Christianity post
by After Atalanta
posted January 26, 2010 at 2:55pm

The title implies that there might only be one--ever--on this blog. That would be nice. But alas it's probably more accurate to call this the January sport and Christianity post. And that's only because the Superbowl doesn't happen until February.Because ...more

I'm divorcing Runner's World
by Running in the Bike Lane
posted January 26, 2010 at 11:30am

Let's be clear on one thing, I didn't pay for my subscription to Runner's World. I can't actually remember why I started getting the magazine last May in the first place. The only thing I can think of is that I must have gotten an offer to use frequent fl...more

What do fans of women’s sport want to see?
by One Sport Voice
posted January 25, 2010 at 6:05pm

Leading up to the Winter Olympics in Vancouver the US Women’s National Hockey Team has been training here in Blaine, MN and going on tour to play exhibition games to prepare. I had the opportunity to support the team and watch two games over the winte...more

Love This Ad
by Girls Riders Organization, Inc.
posted January 25, 2010 at 5:03pm

This is one of a series of ads for Alis and oh so true. ...more

Why the NCAA Should Seize New Media Opportunities: Overcoming Faulty Assumptions and False Dichotomies
by Swish Appeal
posted January 23, 2010 at 9:56pm

When Swish Appeal first launched way back in September 2009, we made the decision to cover women's college basketball and figured that we would try to obtain media credentials for games.Given that we had both been credentialed to cover the WNBA playoffs...more

My Social Media and Advertising Rant
by Pleasant Dreams - An Atlanta Dream Blog
posted January 23, 2010 at 6:44pm

(An unstructured rant. Blame Q McCall and Megan Hueter for sparking it with their fine articles.)Imagine that you are the new head of sales for Coca-Cola. You want to maintain your dominance over Pepsi in the soft-drink market.Furthermore, imagine that ...more

Women in the locker room
by Byline to Finish Line
posted January 23, 2010 at 1:28pm

It’s one of the standard questions asked when people discover what it is I do for a living. “Do you go in the locker room?” Well, yes I do. That’s where the players usually are. That’s where they talk about the game. And that’s where I nee...more

WNBA Marketing Efforts, Part LXVIII
by Pleasant Dreams - An Atlanta Dream Blog
posted January 23, 2010 at 1:26pm

I'm currently hooked up to one of those NBA polls where I'm asked to fill out surveys regarding WNBA marketing efforts. I was asked to look at five WNBA commercials and give my grades. I managed to get four of the five URLs - I forgot to save the one UR...more

NCAA and social media: Friends?
by ...Because I Played Sports
posted January 23, 2010 at 12:16pm

NCAA is jumping on the social media bandwagon. Photo credit: biojobblog.com I’d like to extend a huge “welcome!” to NCAA collegiate athletic departments – it seems that this year, you may have finally realized the power of technology in bringin...more

Women's Sports Marketing: What is to be done about women's basketball attendance?
by Swish Appeal
posted January 22, 2010 at 5:22pm

Let me begin by saying I fully understand that in the grand scheme of sports, women's college basketball is still in a developmental phase and definitely experiencing growth. However, I still found the following observation from the C and R Stanford Wome...more

Women breaking barriers: A milestone
by Sports, Media & Society
posted January 21, 2010 at 9:11pm

From the Association for Women in Sports Media: Today marks the 35th anniversary of Robin Herman and Marcel St. Cyr becoming the first female sports reporters to enter a locker room for post-game interviews.Herman was a reporter at The New York Times and ...more

The beauty queen triathlete
by Byline to Finish Line
posted January 21, 2010 at 5:28pm

Normally the phrase “beauty pageant” and the word “triathlon” live in two separate spheres. One is controversial for its portrayal of the stereotypical feminine image and the other is about endurance and strength and peeing in your wetsuit, thin...more

Women in Business: Sports Marketing
by Pretty Tough
posted January 18, 2010 at 7:35pm

A panel of industry leaders shares experiences with the sold out crowd. Photo by Trevor Graves What do you want to be when you grow up? No matter what your age, it's always fun to think about what you want to do for a living. Whether it's a first care...more

Vonn isn’t “heavy” she’s a great athlete!
by One Sport Voice
posted January 14, 2010 at 5:43pm

In the last week Austrian coaches claimed downhill skier and USA Olympian (and fellow Minnesotan!) Lindsay Vonn was heavy, which they said gives her a competitive advantage. Really? Are you sure she isn’t one of the best skiers because she is an amazi...more

Lindsey Vonn: "My success has nothing to do with weight"
by Women Skiing and Sports
posted January 12, 2010 at 5:57pm

In her personal commentary in The Denver Post (with reference to Austrian newspaper stories about her weight), Lindsey Vonn wrote, "If adding weight was the key to downhill success, everyone would be stuffing their faces with food. It doesn't work like th...more

A new low in coverage of Tiger Woods...in Vanity Fair?
by Sports, Media & Society
posted January 11, 2010 at 10:42pm

The cover on the latest Vanity Fair, which includes a story by Buzz Bissinger with sordid details about Tiger Woods' extramarital affairs, plays so baldly to racist stereotypes about black, male athletes that the infamous 2008 Vogue cover pales in compar...more

It still takes a team
by Women's Sports Blog
posted January 11, 2010 at 12:54pm

It's past time for me to comment on the fact that the Women's Sports Foundation has eliminated its homophobia initiative, and along with it Pat Griffin's job. I don't understand it and I certainly don't agree with it. Does this mean homophobia is over...more

Womens professional soccer engages over 200,000 Twitter followers
by ...Because I Played Sports
posted January 11, 2010 at 12:41pm

Photo credit: Womensprosoccer.com / Twitter.com While most of us in digital marketing know that corporate use of social media is not, by any means, a popularity contest and the number of “followers” you have is by no means a measure of success, the...more

The Tennis Channel: A Misnomer
by Women's Sports Blog
posted January 10, 2010 at 1:15pm

Suppose you were the head of programming at a cable channel dedicated to the sport of tennis. Now suppose there were a significant foreign tournament final scheduled for the middle of Friday night in the United States. Would you air the final as soon ...more

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