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MEDIA/MARKETING Articles and Blog Posts

LA Times sportswriter Mike Penner dies
by After Atalanta
posted November 29, 2009 at 3:02pm

It is with great sadness that I read about the death of LA Times sports writer Mike Penner who died Friday at the age of 52. It is suspected Penner took his own life.Penner had been a sport writer since the 80s, covering multiple sports and events, but ga...more

RIP: Mike/Christine Penner, Transgender Sportswriter
by From A Left Wing
posted November 29, 2009 at 12:30pm

Los Angeles Times announced today that transgender sports journalist Mike Penner committed suicide.In 2007, Penner came out in the newspaper's pages as Christine Daniels. He took a vacation, and came back as she. Daniels continued to write for the Times...more

The Girl Effect
by ...Because I Played Sports
posted November 26, 2009 at 10:07pm

One of the best viral videos I’ve seen coming from a sports brand is associated with a powerful advocacy campaign created by the Nike Foundation called the Girl Effect. Although the campaign’s mission is not overtly obvious, the interactive video (se...more

Things I learned today about ESPN…
by One Sport Voice
posted November 24, 2009 at 3:23pm

Today I had Rick Abbott as a guest speaker in my Sport in a Diverse Society class (can I say guest speakers on the eve of Thanksgiving are the best!). Abbott is the VP of Global Security and Facilities Operations for ESPN where he oversees 4,000 ESPN ...more

Athlete blogs, and the potential failures of
by Pleasant Dreams - An Atlanta Dream Blog
posted November 23, 2009 at 9:45pm

I just took a look at a new blog entry by Chamique Holdsclaw. If these are her words, Holdsclaw can definitely write. It also looks like Armintie Price is starting a mini-blog on the Atlanta Dream web site. Price is off to a good start, mentioning the ...more

The most conservative sport?
by Pleasant Dreams - An Atlanta Dream Blog
posted November 23, 2009 at 8:23pm

Essayist Chuck Klosterman writes about popular culture as a music critic and sometimes-sports commentator. In a recent article for ESPN, he writes about why he is a football fan. The gist of Klosterman's argument is that football is a sport with an amaz...more

Redefining Personas
by Soccer Science
posted November 22, 2009 at 7:14pm

In the past week, I’ve spoken with two national organizations about to their social media strategies. The beauty of helping others is certainly two-fold. First of course, it’s awesome to see companies and people that you care about succeed, but al...more

Best 30 Years of My Life
by MarieS
posted November 22, 2009 at 3:10pm

Last night as I sat in my seat, flipping the pages of a magazine and waiting for my plane to take off, my attention was quickly diverted to a conversation I overheard between a man walking down the isle and the gentleman in my row. After their quick manly...more

What can Twitter’s geotagging do for sports?
by ...Because I Played Sports
posted November 21, 2009 at 4:17pm

Shaq Tweets at fan using Twitter's new Geotagging. Photo credit: http://myloc.me/show.php?id=1kwf0 This week, Twitter launched their Geolocation API, giving users the option to have their messages contain their exact locations. Now, I have to admit, I...more

What have you done for women's basketball lately?
by After Atalanta
posted November 18, 2009 at 11:42am

NCAA basketball has begun. Now admittedly basketball is a sport that I have never truly embraced. It is probably the American sport I know least about. But I follow the women's collegiate game out of a sense of loyalty to female athletes. And, of course, ...more

Sony Ericssson WTA Tour Tennis Players on Facebook and Twitter
by WTA Women's Tennis
posted November 16, 2009 at 6:47pm

Sony Ericssson WTA Tour Tennis Players on Facebook and Twitter As you already know Facebook and Twitter are 2 of the most popular social network site on the internet and during 2009 some of the Sony Ericssson WTA Tour Tennis Players began using them to...more

The basics: Online advertising (in sports)
by ...Because I Played Sports
posted November 16, 2009 at 6:31pm

Photo credit: dotperformance.com This blog post is part of my ongoing weekly series discussing the role of social media and female athletics. It’s also a class requirement for a course I’m taking at John’s Hopkins University. This week, we r...more

No two sports leagues will ever have the same social media marketing strategy
by Soccer Science
posted November 16, 2009 at 12:28pm

On Thursday, November 5, I was a panelist at Football Partnership’s Tweet – Blowing the Whistle on Social Media, a discussion about soccer and social media. The panelists also included Greg Lalas (Goal.com), Chris Schlosser (MLSnet.com) and Chris ...more

Addressing homophobia in women’s sports: The role of journalists
by Tucker Center for Research on Girls & Women in Sport
posted November 14, 2009 at 7:27pm

Marie Hardin, Ph.D., is the associate director for research in the John Curley Center for Sports Journalism at Penn State University, and is currently collaborating on sport media research with Tucker Center affiliates. It’s an exciting time of ye...more

Media execs, Aresco and Bergofin talk at Penn State this week
by Sports, Media & Society
posted November 13, 2009 at 8:53pm

This was a tremendous week to be a Penn State student if you’re interested in the sports media industry. On Wednesday, Penn State’s Center for Sports Business and Research hosted a talk and Q&A by Versus Network Senior VP, Bill Bergofin. And today...more

Video: Kim Clijsters Photo Shoot for You! Magazine – Behind the Scenes
by WTA Women's Tennis
posted November 13, 2009 at 8:09pm

Video: Kim Clijsters Photo Shoot for You! Magazine Behind the Scenes Click Here for a sneak preview of Kim Clijsters posing for a photo shoot for the UK’s most widely read women’s magazine YOU! The feature issue with Kim on the cover is due out o...more

Weekly Twitter Wrap
by LHiggs
posted November 13, 2009 at 5:06pm

A popular discussion this week has been soccer violence, how it's been covered in the media, and how the coverage is being covered. However, this is a great find that should tell us a lot about women athletes and if they are getting more violent, or if th...more

Clashing commercials; or, What does "toned" actually mean?
by Athletic Women Blog
posted November 13, 2009 at 12:24pm

Reebok has a new line of shoes, and of course new commercials to promote them. Called Easytone, the shoes condition a woman's butt and legs, so we are told anyway. No gym. No workouts. Just wear shoes. Snake oil? Perhaps. But that's not what I'm concerned...more

Are media guide portrayals of collegiate female athletes regressing?
by Tucker Center for Research on Girls & Women in Sport
posted November 12, 2009 at 9:35pm

Tucker Center scholars, Director Mary Jo Kane and Affiliated Scholar Jo Ann Buysse, have published longitudinal research on how collegiate media guide covers have historically marginalized female athletes–but that recently change has occured. In 2003-...more

We are FEMALE athletes
by Chantelle
posted November 12, 2009 at 5:49pm

First of all, let me say that I have tremendous respect for Jayda Evans and her journalistic work in covering women's basketball. I've known her since my first year in the WNBA (maybe longer), and she's always wearing a bright smile and pleasant dem...more

Women’s Basketball Media Guides: Lipstick, Yes. Lesbians, No.
by Pat Griffin's LGBT Sport Blog
posted November 12, 2009 at 11:32am

Here is a terrific article written by Jayda Evans for the Seattle Times about women’s college basketball media guides and a trend toward photo shoots that highlight the players’ femininity (code word for heterosexuality, in my opinion). The problem i...more

Women's hoops media guides and web sites getting sexier
by Jayda Evans: Womens Hoops Blog
posted November 11, 2009 at 5:26pm

Florida State unveiled its new women's basketball web site today and -- whoa! -- didn't know this was the direction we were headed. This blog pays attention to the No. 15 Seminoles because of Seattle native Sue Semrau, FSU's head coach since 1997 and thre...more

Reebok to women: Get the body that men want
by Sports, Media & Society
posted November 10, 2009 at 7:26pm

In a new series of provocative ads, Reebok tells women in no uncertain terms what other apparel companies often only suggest under the guise of empowerment: that exercising in the company’s new shoe will make them more sexually desirable to men. One fea...more

The LFL Sells Sex, Not Sport
by One Sport Voice
posted November 9, 2009 at 3:34pm

During the recent sport sociology conference (NASSS) I heard inspired critiques of sport and had many great conversations about sport media and female athletes. Ironically, I returned home today to this tweet by the Lingerie Football League. RT @MyLF...more

What happened at “Tweet – Blowing the Whistle on Social Media”?
by Soccer Science
posted November 6, 2009 at 8:21pm

Last night I attended Alex Kotler’s Football Partnerships panel, “Tweet: Blowing the Whistle on Social Media.” Greg Lalas, Chris Schlosser, Chris Toy and myself were the panelists, and there were some seriously smart people in the room, all with ...more

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