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MEDIA/MARKETING Articles and Blog Posts

Sharapova Could Care Less About Losers
by The Rabbit Hole
posted October 24, 2012 at 7:17am

Sharapova promoting her candy line - Sugarpova.Photo from NYDailynews.The Australian Open recently announced that it would increase the prize money available to players by $4 million.  The 2013 prize money total now moves up to $30 million, "making i...more

Heraea Marketing Focuses on Professional Female Athletes
by stephaniemp
posted October 17, 2012 at 2:21pm

A new business, Heraea Marketing, has opened and focuses primarily on the marketing needs of professional female athletes. Gigi Rock, owner, said that there is a fundamental need to create an affordable marketing service geared towards professional femal...more

Pro Day: Sometimes, You Just Got to Eat Dirt
by kaylamcculley
posted October 15, 2012 at 3:55pm

Growing up in the game, The Goldklang Group's Tyler Tumminia forged her own path in to the boys' club of team ownership and scouting....more

The Business of Track & Field Contracts
by amyYB
posted October 8, 2012 at 11:08am

The Business of Track & Field Contracts I have started this journal entry a dozen times with the themes of Doors Open and Close, The Roads Are Open, A Different Path and A New Journey. Not one of those themes seemed to convey the thoughts and feelin...more

Training Groups For Distance Runners
by amyYB
posted October 6, 2012 at 12:53pm

What options are available for athletes to continue training?...more

A female sportswriting pioneer remembered
by Wendy Parker's Extracurriculars
posted September 27, 2012 at 8:41pm

  Diane K. Shah, the first woman to write a regular sports column for a big-city daily newspaper, pulled off a rare feat that had eluded many of her male counterparts during her stint with the now-departed Los Angeles Herald-Examiner in the 198...more

Short and Tweet, but to what end?
by Wendy Parker's Extracurriculars
posted September 24, 2012 at 2:08pm

Tweet Just as Sports Illustrated’s latest Twitter 100 list was released at the end of last week, semi-retired Boston Globe columnist Bob Ryan tells Sports Business Daily in an exit interview of sorts that: “The Twitter world has perve...more

Athletes don't need to be vocal activists
by Sports, Media & Society
posted September 12, 2012 at 8:37pm

Nation sports editor Dave Zirin does a fantastic job of chronicling the nexus of sport and politics in his documentary “Not Just a Game”. The movie adroitly highlights the manifestation of dominant ideologies in American society and how they...more

Disney Looking for Sports Moms for their Panel
by Sports Girls Play
posted September 11, 2012 at 10:07pm

If you are a Mom who loves the Disney parks, does a lot of traveling with your child’s sports team or coordinates team travel, Disney invites you to apply for their Walt Disney World Moms Panel.  Until September 14 or until they reach 14,000...more

Pro Day: Lisa Murray, Octagon
by kaylamcculley
posted September 10, 2012 at 5:13pm

Even across borders, the language of hard work needs no translation. This week Pro Day is joined by Lisa Murray, Executive Vice President and Chief Marketing Office at Octagon, a leading sports and entertainment marketing agency....more

Big 12 Conference Reaches New Media Rights Agreement With ESPN And FOX
by Swish Appeal
posted September 8, 2012 at 9:21pm

After years of hubub surrounding conference realignment, particularly when talking about the Big 12 Conference, the renegotiation of television broadcasting rights has effectively squelched this topic and left the conference looking strong for over a de...more

Pretty Tough #6: Fifteen Love – On Sale Now
by Pretty Tough
posted September 5, 2012 at 8:47am

Just in time for the U.S. Open, Fifteen Love, the latest book in the popular Pretty Tough series, serves up an ace. Maggie Anderson and her twin sister, Bella, are a doubles team destined for tennis greatness. They’ve just started their freshman ye...more

Sportista: New book looks at female sports fandom
by Sports, Media & Society
posted September 3, 2012 at 7:56am

If you had to describe female sports fans, what would you say about them? How do they consume sports? How do they talk about sports? How are they “treated” by the traditionally male sports culture? What are the media outlets that serve their ...more

Why Women’s Athletics? Selling Its Benefits In Tough Economic Times
by Coach Dawn Writes
posted August 31, 2012 at 3:33pm

source I wrote this article for the Fall 2010 NCAA Champion magazine.  I found that the more I talked to female athletes at all levels, many of them really didn’t understand Title IX or the value of women’s athletics.  My goal in th...more

Social media in college recruiting
by Sports, Media & Society
posted August 20, 2012 at 3:31pm

Upon browsing through the Women Talk Sports blog network, I found this post about social media and recruiting. The blogger cites a number of coaches who talk about the issue of TMI (too much information) on recruits' Facebook and Twitter accounts. This i...more

Did Nike Just Call Women Olympians Gold Diggers?
by stephaniemp
posted August 16, 2012 at 12:08pm

Nike released this "Gold Digging" t-shirt yesterday in response to the great women Olympians in London. The description of the tee says, "We aren't saying they're gold diggers – we're just saying that they're out for the gold! What's wrong with th...more

Missy Franklin and the NCAA: Amateur or pro?
by Sports, Media & Society
posted August 16, 2012 at 7:54am

Missy Franklin won four gold medals at the London Olympic Games, but she does not want the endorsements or the sponsorships, thank you very much. At least, not yet. Franklin stated, according to a number of media outlets, that she wants to preserve her a...more

Has the WNBA finally settled on a marketing strategy?
by They're Playing Basketball
posted August 16, 2012 at 7:48am

An amazing amount of interesting information and thought-provoking concepts in this piece about selling the female athlete. But here's the key for me, under the second stanza, "NBA and WNBA: One sport, two worlds":The WNBA wants to use its affordability a...more

NBC’s Coverage of Olympic Track and Field
by The Track & Field Superblog
posted August 16, 2012 at 7:24am

I told everyone I knew who cares even the slightest about sports or my hometown of Toledo that it was happening at 2:00 pm on Tuesday, August 7. It was the men’s high jump final, and Toledoan Erik Kynard, an alumni of my junior high and who spent h...more

Should EA Sports add women’s soccer players to ‘FIFA’ game?
by Pretty Tough
posted August 15, 2012 at 9:07am

Video games giant EA Sports has received criticism for failing to include women’s players and teams on its popular title “FIFA” in the wake of the United States’ dramatic victory over Japan for the Olympic gold medal. The American...more

The Wisconsin Journal of Law, Gender and Society is calling for papers on Title IX
by carabyrd
posted August 11, 2012 at 11:07am

The Wisconsin Journal of Law, Gender & Society Announces our 2013 Symposium. Transcending Gender Lines: Title IX and Transgender Rights The 1972 Education Amendment prohibiting sex-discrimination in federally funded education programs, Title IX, has ...more

Greatness Has Been Found: A Close Reading
by From A Left Wing
posted August 11, 2012 at 9:57am

Doing it themselves. USWNT fans at the 2011 World Cup semi-final.At the end of yesterday's match, most of the USWNT pulled Nike t-shirts over their uniforms. The kit sponsor must move its merchandise. As long as the swoosh is on the team jersey it do...more

Serena Williams featured in New NFL Women's Apparel Ads
by A Glam Slam
posted August 7, 2012 at 6:43am

Serena Williams has been busy capturing gold medals at the London Games. With football season just around the corner, she’ll soon swap her red, white and blue tennis gear for team-themed NFL fashions. Williams, a limited partner in the Miami Do...more

Rogers Cup Does it Again
by The Rabbit Hole
posted August 6, 2012 at 5:55pm

Photo from elitegirljen.Last year Tennis Canada and the Rogers Cup ran into resistance from their fans for an add that stated "Come for the ladies. Stay for the Legends."  Many demanded that the ads be taken down immediately because it implied that f...more

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