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MEDIA/MARKETING Articles and Blog Posts

The “success” of Twitter in promoting women’s sports: ‘Show me the money!’
by One Sport Voice
posted May 5, 2009 at 7:12pm

There seems to be much discussion over Twitter and how it might be “the answer” to successfully marketing and promoting women’s sports. Jayda Evans (Seattle Times columnist & Twitter-er) wrote about it, the Women’s Professional...more

Women's Sports: What's wrong with being a cause?
by After Atalanta
posted May 5, 2009 at 1:34pm

Almost passed over yet another article about the bad economy and the effects on women's sports. You know, the one that invokes almost immediately the folding of the Houston Comets and the shaky pitch the WPS finds itself on.Though much later in the articl...more

Twitter: A huge hit in sports, especially for women
by ...Because I Played Sports
posted May 5, 2009 at 10:37am

When Jayda Evans of the Seattle Times called me a few weeks ago and asked me what I thought about Twitter’s role in the future of women’s sports, I told her that it could only be a good thing. Jayda, a Seattle Times blogger and writer, later publishe...more

Monday blues
by After Atalanta
posted May 4, 2009 at 8:49pm

I must be in a slump because I don't have that much to say.Sure I could complain about how the WPS is in full swing and I have yet to see any scores or highlights on ESPN. (Of course I don't watch ESPN as much as others so please, please let me know if I ...more

Media bias: The stars don't always win
by Teach Me Sports
posted May 3, 2009 at 7:37pm

First and foremost, I want to let you know that I am back. I had an unforeseen absence from the net, but I never lost the desire to share with you. Sometimes, we have things in our lives that make us stop and reassess our priorities. These things are unav...more

Special Olympics Calls On Us To Wipe Out 'R-Word'
by Women's Sports Blog
posted April 30, 2009 at 10:45am

Speaking of language, over 44,000 people at this site have pledged to stop using the word retard (I have trouble even typing it at this point) and its derivatives. As Michael Berube shows in his brilliant book, Life As We Know It, whether we call someon...more

The Athlete as Role Model
by Pretty Tough
posted April 29, 2009 at 10:41pm

New York may be the hub of the publishing industry but each April, Los Angeles shows off its literary stuff at the LA Times Festival of Books. People of all ages flock to the sprawling UCLA campus to attend author events, panel discussions, storytelli...more

Classic Nike Ad: If You Let Me Play
by Sports Girls Play
posted April 28, 2009 at 11:35am

This classic Nike ad from 1995 is great still to this day as it really helps hit home the benefits of girls playing sports! Getting girls active and involved in sports is one of the best things we can do for them. Sports teaches so many life lessons an...more

ESPN The Magazine Fail: Candace Parker
by Women's Sports Blog
posted April 23, 2009 at 12:30pm

Gwen at Sociological Images, one of the best sites on the web, breaks it down for real. Do these 'journalists' never learn? ...more

Some Reflections on LA Sol, Marketing, and the FC Gold Pride match (Amway? Really?)
by From A Left Wing
posted April 21, 2009 at 10:40pm

Before heading into the stadium I checked out the shop at the stadium - no skort, or wrap, or whatever it is. The guys working there laughed when I asked if they carried it. Looking at the pile of Marta shirts, I found myself contemplating not the name ...more

(Podcast) WNBA’s Chantelle Anderson: blogging about female athletes, lesbians and her image in the sports industry
by ...Because I Played Sports
posted April 20, 2009 at 5:47pm

On Friday, I conducted one of my favorite interviews - an informed telephone conversation with Chantelle Anderson who plays for the WNBA’s Atlanta Dream. Chantelle touched on many different points in this interview, but this discussion was not cent...more

Pro Athletes a-Twitter
by Women's Sports Blog
posted April 19, 2009 at 12:40pm

Women Talk Sports has a cool widget that aggregates female pro athletes' Tweets. There is really an astounding range of types of athlete involved with Twitter. Thus far the only one I follow is Aly Wagner (and her hilarosity makes it all the sadder th...more

WPS Misses Opportunity
by Women's Sports Blog
posted April 18, 2009 at 7:39pm

Why did they not have each team sign an auxiliary TV deal with a local affiliate? There might have been a fear that it would affect ticket sales, but it would have drawn in a number of casual fans who would have been in good position to buy tickets la...more

2009 Laureus World Sports Awards nominees announced
by Pretty Tough
posted April 17, 2009 at 9:46pm

I love awards. Gold stickers and glitter stars too. So it was great to see that a sparkling collection of the world’s greatest sports stars have been nominated for the 10th Laureus World Sports Awards, following a ballot by the world’s media. The La...more

Marketing Sports: “Wine & Pampering” v. “Beer & Back Waxing”
by One Sport Voice
posted April 16, 2009 at 12:43am

So after posting my last blog “Are Women Sport Fans?” I had a couple conversations with colleagues about female sport fans and how we “market” sport to women which spurred some additional thoughts. As I mentioned previously, females comprise 53%...more

Are Women Sport Fans?
by One Sport Voice
posted April 15, 2009 at 4:07pm

Today I was giving a talk at a local Rotary Club, which I enjoyed very much. It’s fun to talk about my work and (try to) translate it into interesting information for those outside academia. The questions I get are varied and always thought provoking....more

Cover Girl: Carissa Moore first girl on cover of Surfer Magazine in over 10 years
by Pretty Tough
posted April 15, 2009 at 1:46pm

High school student and rock star surfer Carissa Moore is the first female to grace the cover of Surfer Magazine in over a decade. Last November Moore became the youngest surfer to ever win a Triple Crown event just after splitting with longtime sponsor ...more

Got Milk? Dara (I mean Dairy) Torres does.
by One Sport Voice
posted April 13, 2009 at 7:47pm

The ‘Got Milk?’ campaign has a long history of featuring celebrities and athletes who encourage consumers to increase milk consumption for improved health. Athletes for example such as, Diana Taurasi, Steve Nash, Serena Williams, and David Beckham h...more

2009 WNBA Draft: A journey back to my love for women’s basketball
by ...Because I Played Sports
posted April 11, 2009 at 11:36pm

I’ve played basketball my entire life. Ever since I was little, l knew that I loved the game. From eighth grade all the way through graduation from my NCAA Division III college, I pretty much obsessed over rankings, new prospects and players of the wee...more

The Championship Game (without Stanford)
by C and R's Stanford Women's Basketball Blog
posted April 10, 2009 at 4:31pm

Well Uconn won the national championship Tuesday, big deal. At least we lost by ONLY 19. Louisville lost 76-54. You can read all the details in some other blog, we haven't the heart.It seems C and R are suffering a basketball hang over, or maybe it is wit...more

Sneak Peak At Gatorade G2 "Everyday Athlete" Commercial Featuring Serena And Serena
by Black Tennis Pro's
posted April 3, 2009 at 10:30pm

Serena Cuevas , Gatorade G2 "Everyday Athlete" Search Winner and World No. 1 Serena WilliamsSerena Cuevas was chosen to appear alongside American Serena Williams in the new national campaign for G2, Gatorade’s low cal sports drink. The G2 Everyday Athle...more

Women’s pro sports: Facebook awaits you
by ...Because I Played Sports
posted March 31, 2009 at 1:49pm

I just read an excellent post on Mashable titled “5 Elements of a Successful Facebook Page.” I LOVED this post, and I think they are spot on with their recommendations. In the hopes that the women’s sports industry is reading this, I empower you ...more

Marketing Sports Stars: Men vs. Women
by Pretty Tough
posted March 27, 2009 at 7:33pm

With the World Figure Skating Championships taking place in Los Angeles right now, it’s interesting to note that skating is one sport where the ladies outperform the men when it comes to media and marketing perks. So what exactly makes a sports star ma...more

Quote of the Day 3/27/09
by mhueter
posted March 27, 2009 at 4:31pm

"If I am going to speak, it will come from me" - Shaquille O'Neal...more

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