Quantcast

You are here: SportsPLUS : Media/Marketing

MEDIA/MARKETING Articles and Blog Posts

Stringer rightfully complains about Rutgers’ failure to market her program
by ...Because I Played Sports
posted March 27, 2009 at 3:36pm

Rutgers women’s basketball team have done it again - they’re on their fourth trip to the elite eight in five years. That’s pretty amazing. But in an article released on NJ.com today, head women’s basketball coach Vivian Stringer was not happy. I...more

Game On: Recap of WPS Media Conference Call, March 24
by anngaff
posted March 24, 2009 at 7:27pm

It's really happening! The inaugural Women’s Professional Soccer season starts this Sunday, March 29, with the Los Angeles Sol and Washington Freedom facing off at 3pm PST in Carson, CA, at the Home Depot Center (Tickets & Info)....more

Venus Williams stops traffic in Miami
by Pretty Tough
posted March 24, 2009 at 1:17pm

Three-time Sony Ericsson champion Venus Williams and British number one Andy Murray kicked off the 2009 Sony Ericsson Open with a little “Traffic Tennis” atop two SUV’s on Miami’s Ocean Drive. Thankfully for both stars, the game was only promotio...more

Nike+: Men vs Women challenge
by Pretty Tough
posted March 22, 2009 at 2:39pm

Haven’t seen this in the U.S. but in Europe, Nike has launched an integrated campaign called “Men vs. Women.” The goal is to motivate athletes to enjoy running in completely new ways. With Gnarls Barkley crooning through their earbuds, with the...more

Women’s pro soccer league to allow in-game ‘tweets’
by Pretty Tough
posted March 21, 2009 at 1:13am

I admit it - I’m addicted to Twitter. So it comes as good news that while in-game Twitter posts might be a technical foul of sorts in the NBA, at least one sports league is embracing the idea of having players use the social networking Web site during ...more

Women's Tennis Weathering Economic Storm: Scott
by Black Tennis Pro's
posted March 19, 2009 at 1:31am

INDIAN WELLS, California (AFP) — The WTA Tour is weathering the global economic downturn, but chief executive Larry Scott said the women's tennis tour can't afford to be complacent as fans and sponsors feel the pinch. "The message I'm sending to play...more

March Madness Online: Thank you, ESPN, for promoting women
by ...Because I Played Sports
posted March 18, 2009 at 2:39pm

Ok, so March Madness has officially begun. It’s my favorite time of the year!! This year, I actually decided to participate (shocking) by filling out brackets and starting Women Talk Sports groups) for both the Men’s NCAA Championships (via CBS Spor...more

Support Women’s Golf- FREE Toolbar
by Ladies on the Tee
posted March 13, 2009 at 1:12pm

By downloading this FREE toolbar from Ladies on the Tee you will help support the growth of women's golf throughout the world Click 0n Button to Download Ladies on the Tee Toolbar ...more

WNBA’s Atlanta Dream use Facebook to give tickets, get fans
by ...Because I Played Sports
posted March 13, 2009 at 1:11pm

I love what I’m seeing from WNBA marketing teams lately . They’re finally catching on to the fact that if they engage directly with fans online, they will start to generate some attention (without much investment). Here’s the latest… The Atlant...more

ESPN features “The Selling of Candace Parker:” Can she transcend women’s sports?
by ...Because I Played Sports
posted March 12, 2009 at 12:36pm

Today, ESPN released a cover story with Candace Parker as part of their complete package of features for Women's History Month 2009....more

Serena Williams, Iman and Taraji P. Henson cover the April issue of Essence Magazine
by Black Tennis Pro's
posted March 11, 2009 at 10:28am

...more

How cell phone companies can save women’s professional sports
by ...Because I Played Sports
posted March 7, 2009 at 5:15pm

So I’ve been brainstorming for the past 24 hours about ways women’s professional sports can generate popularity. One of my ideas is that cell phone companies can work with the WNBA, WPS, the LPGA (and others) to generate attention....more

Once upon a time, the WNBA reached out to female bloggers…
by ...Because I Played Sports
posted March 6, 2009 at 6:18pm

And they lived happily ever after. This is not a fairytale - it's truth. Today, the WNBA reached out to me (on behalf of Women Talk Sports) and several other women's sports bloggers to find out how they can become more involved in social media....more

Why female golfers need to start “stepping up to the tee” online
by ...Because I Played Sports
posted March 2, 2009 at 3:49pm

Found out two interesting pieces of news about the female golf community. Apparently, not only has Golf for Women Magazine gone out of business, but golf (in general) is also unfair to women (shocking)....more

Your chance to star in new “Me, Myself” adidas campaign
by Pretty Tough
posted February 3, 2009 at 12:36pm

Adidas has put together a cool campaign called “Me, Myself” to support the launch of their new women’s apparel website. What makes it cool? You could be the new face of adidas and star with WNBA MVP Candace Parker in a series of ads and marketing i...more

How Starbucks won me back, or lessons in marketing and customer loyalty
by Running in the Bike Lane
posted January 21, 2009 at 5:36pm

Slightly off-topic here, but I do attribute my love/desire for coffee partly to my training regimen.1. Mom gave me a Starbucks card for Christmas. Usually it's Peet's, which is my preference. This year I think she just picked up whatever she found in the ...more

Jump to page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37