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MEDIA/MARKETING Articles and Blog Posts

Humble or Bold- Do Male and Female Olympic Athletes Respond Differently to Media?
by stephaniemp
posted August 1, 2012 at 1:36pm

They are calling this the Twitter Olympics because it seems that fans are taking to the web to chat about the competition, athletes and the media. It is wonderful to see so many people involved in such a great event. But it has taken some willpower to...more

For Athletes' Moms in London, Everything but the Medal
by kaylamcculley
posted July 26, 2012 at 10:19am

Today in London, official IOC sponsor Proctor & Gamble unveiled its innovative hospitality area dedicated to mothers and families of Olympians...more

My favorite things all wrapped up in #myNIKEiDs
by therunningeconomist
posted July 24, 2012 at 9:06am

I am a simple gal living in Fincastle, VA (try finding that on a map!) with a few favorite things…  Briny sea breezes and blue water that pleases   Silver haired poodles and purring in oodles    Charging up mounta...more

My Very Own Pumped Up Kicks
by Pretty Tough
posted July 24, 2012 at 7:52am

Nikes are my go-to running shoe, so I couldn’t have been more psyched to create my very own custom pair.  I customized the Nike Lunarglide + iD which comes with (drum roll please): a lightweight responsive cushioning and a flywire lacing syste...more

It's not an either/or situation: WNBA needs to market to all of their fans
by They're Playing Basketball
posted July 23, 2012 at 6:47pm

I asked two longtime Los Angeles Sparks season ticket holders recently to tell me about the demographics they see at WNBA games. One said:"I am not sure of the demographics or even if they are kept by the teams. Just by looking around my section and nearb...more

Gatorade Cross Country Runner of the Year, Molly Seidel Talks About Her Run With Shalane Flanagan
by stephaniemp
posted July 13, 2012 at 1:17am

Molly Seidel, winner of the Gatorade National Cross Country Runner of the Year award, talks to WTS about meeting and learning from her running hero, Shalane Flanagan. She also gives us a sneak peak into her very impressive collegiate athletic and educatio...more

Ogonna Nnamani Talks About the Gatorade Athlete of the Year Program
by stephaniemp
posted July 12, 2012 at 12:59pm

Twelve years ago Ogonna Nnamani joined the Gatorade National family. This volleyball star explains her connection to the Gatorade National Athlete of the Year program. She offers advice to the newest members and explains how being recognized by Gatorad...more

A Challenge: Muscle Milk and Boot Camp Week
by stephaniemp
posted July 10, 2012 at 7:04am

  Protein has always been an important part of my workout routine. Instead of scarfing down pasta at the pre-race pasta parties back in college, you could find me near the meatballs. Protein fills me up and makes me feel strong. Unfortunately, my ...more

Radio talk on the coverage challenge for female athletes: Getting ink and airtime without playing the sexy card.
by Fair Game News
posted June 7, 2012 at 5:06pm

Ahead of the 2012 Olympics, a show today on blogtalkradio explores where we are on the media and female athletes — attention, sex appeal, image, behavior. How do we get better coverage? JoAnn Kawell talks with Jane Schonberger, Ariel Dougherty, and...more

Playtex and the Women's Sports Foundation Invite Girls and Women to Play it Forward
by mhueter
posted June 7, 2012 at 1:29pm

Renewed partnership drives awareness for the Women’s Sports Foundation and inspires girls and women to get involved...more

ESPN Programming Schedule for June 23, Title IX Anniversary
by Title IX Blog
posted June 7, 2012 at 1:24pm

ESPN has an impressive programming schedule for June 23 in honor of Title IX's 40th anniversary! ABC and ESPN will be celebrating Title IX's anniversary with a lineup on women's sports programming on June 23. ABC   SEC Storied: Lolo Jones, 4 p.m....more

Video: WNBA Tip-Off Commercial Unveiled During 2012 NBA Playoffs
by Swish Appeal
posted May 7, 2012 at 12:31am

WNBA Season Tip-Off Spot Featuring Phoenix Mercury Guard/Forward Diana Taurasi With the WNBA tipping off on May 18, the WNBA's latest promo was played during the broadcast of the NBA Playoffs today. The 30-second ad features the Phoenix Mercury's Dian...more

WNBA: Stop complaining and do your part
by They're Playing Basketball
posted May 6, 2012 at 11:16pm

Last month, NBA Commissioner David Stern and WNBA President Laurel Richie made these comments in a piece, ironically called "Shining a Light on the WNBA":One of the things Stern, and the other representatives of the league, spoke most passionately about w...more

The Heteronormativity of the Nike's Women's Marathon
by The Rabbit Hole
posted April 27, 2012 at 7:10pm

I was driving to work one morning when I heard on the radio an ad for the Nike Women's Marathon.  Not unusual since Nike and running go hand-in-hand.  What caught my attention about this particular ad was when the female voiceover said something...more

Fifth Summit on Communication and Sport: Recap and Research Review
by Sports, Media & Society
posted April 4, 2012 at 8:21pm

The latest rumor, the latest fumbled play, the latest major trade; when it happens in sports, it’s likely to happen via social media. As fans become professional bloggers and Twitter becomes a source for receiving to-the-minute news, sports organiza...more

Creating Shoes, Socially
by carabyrd
posted March 30, 2012 at 9:34am

I was fourteen and gotten done with my first real season of cross country and was looking anxiously forward to track season.  All I wanted was a pair of Nike Frees and not just any pair but ones where I got to choose the colors via NIKEiD. I stil...more

Standards of journalism and the Title IX blame game
by Title IX Blog
posted February 28, 2012 at 2:25pm

Ebuz and I often discuss the need for greater awareness of the intricacies of Title IX--or even just the basic facts--that are free from common misconceptions. We wish, for example, that Title IX training for athletic department administrators happened be...more

Female fandom: Another lesson in heterosexism
by After Atalanta
posted February 24, 2012 at 9:06pm

I, as the perceived target audience (women), received a brief questionnaire about my thoughts on sports memorabilia from a representative of a company that sells such memorabilia. OK. Fine. I understand a company's need to better understand its target dem...more

The SI swimsuit challenge: What’s a mom to do?
by Fair Game News
posted February 21, 2012 at 12:31pm

     By Katie Culver There is not a lot of media coverage of female athletes, but when there is I like my daughter, who is five years old, to see it. I try to records as many women’s sporting events as I can for her to watch. Rece...more

On Site at the IOC Conference in LA for Women in Sport #womenandsport
by Pretty Tough
posted February 17, 2012 at 1:42am

Heading out the door shortly to attend  the opening of the fifth World Conference on Women and Sport which kicks off today in Los Angeles. Olympic Boulevard is the destination address for delegates and although I’ve lived in LA for a long time,...more

Natalie Coughlin and Natalie Gulbis join Alex Morgan in Body Paint
by Pretty Tough
posted February 15, 2012 at 6:18pm

@AlexMorgan13, @NatalieCoughlin, & @Natalie_Gulbis are featured in the @SI_Swimsuit issue repping #USWNT @LPGA @USA_swimming When it was announced earlier this week that soccer star Alex Morgan would appear in the 2012 Sports Illustrated Swimsuit ...more

Gina Carano Set for Sophomore Film
by Wombat Sports
posted February 15, 2012 at 2:10am

It looks like we won’t be seeing Gina Carano in the cage anytime soon. Carano has been cast in the upcoming film “In the Blood” according to the Hollywood Reporter. The action thriller will be directed by John Stockwell, who has also di...more

Soccer Star Alex Morgan Featured in Sports Illustrated Swimsuit Edition
by Pretty Tough
posted February 10, 2012 at 5:27pm

If you’ re any sort of women’s soccer fan, you know Alex Morgan. The 22-year-old wunderkind, known as the “super sub” during the Women’s World Cup last summer and in the recent Olympic qualifying matches, got a start in the ...more

Female Sports Fans - On the outside looking in
by The Rabbit Hole
posted February 6, 2012 at 12:11am

Photo from ESPNW Although less an anomaly today than ever before, the female sports fan continues to remain a creature that is received with much criticism and apprehension.  The fact that I have to specify "female" sports fan indicates that this is...more

Women's Sports: The Changing Face of Beauty
by mhueter
posted January 31, 2012 at 10:34pm

  Growing up I can't remember feeling strongly about beauty. It was just never my thing. When I was really little, I remember crying hysterically when my mom made me wear a dress. I wasn’t the most popular girl in the class, and I certain...more

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