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MEDIA/MARKETING Articles and Blog Posts

Zuffa Looking to Extend Deal with Showtime; Reconcile with Golden Glory
by Wombat Sports
posted August 14, 2011 at 9:49am

A major point of contention surrounding Women’s MMA in the Zuffa company centers around Strikeforce and the relationship with Showtime. Showtime’s deal with Strikeforce ends February 2012 with an extension available until June. UFC Presdient Dana ...more

Bleacher Report’s ‘Top 50 Female Athletes’ - Annotated
by The First Line
posted August 13, 2011 at 1:49pm

Bleacher Report has released a list of its all-time top 50 female athletes. This is a transparent ploy for click-throughs since it’s in slideshow format. But at least it celebrates women in sport, and three hockey players made the cut. I annotate....more

TYF – Thats ‘Talented Young Females!’
by SkaterGirl
posted August 10, 2011 at 1:57am

Pencil Agency, Soho are currently in the process of casting for a campaign next year with a large fashion label in association with the Olympics. They are looking for girls aged 18-25 – who are exceptional at what they do – whether they are a doctor, ...more

Why do guys watch sports?
by Swish Appeal
posted August 8, 2011 at 9:52pm

There's a perennial question that surrounds the WNBA: How can the league get more male viewers? Men make up the bulk of sports enthusiasts, of course, and the WNBA is a sports league. It follows naturally that the W would want to win over some of thos...more

Refuting “Sex Sells” Women’s Sport
by Tucker Center for Research on Girls & Women in Sport
posted August 8, 2011 at 3:44pm

The Nation magazine just published a special issue on the role and impact of sport on U.S. culture. Mary Jo Kane, sport media scholar and the Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, was aske...more

A truly warped way of seeing women athletes
by Wendy Parker's Extracurriculars
posted August 6, 2011 at 1:12pm

Tweet In my recent series on women’s sports, I introduced readers to the work of a self-identified “sport media scholar” who is anything but. Mary Jo Kane of the University of Minnesota is one of the more relentless and joyless critics of portray...more

Sex And Selling Women’s Sports
by Pat Griffin's LGBT Sport Blog
posted August 5, 2011 at 4:49pm

The Nation magazine has a special issue on the role and impact of sport on U.S. culture edited by Dave Zirin. One of the articles in this issue is “Sex Sells Sex, Not Women’s Sports” by University of Minnesota sport scholar Mary Jo Kane. Kane has co...more

Lingerie--not just for football players anymore
by After Atalanta
posted August 3, 2011 at 4:34pm

While I certainly do not support the concept and execution of the Lingerie Football League, I see why it exists. It plays on a variety of sexual fetishes and, of course, makes these female athletes far less threatening because of the sexualization and bec...more

WPS making a concerted effort
by After Atalanta
posted July 28, 2011 at 4:23pm

There have been many, many article about the potential effects of the Women's World Cup on the WPS. I haven't even bothered to blog about them or to even read all of them. They basically boil down to: 1) the WPS will benefit from the very exciting WWC, 2)...more

Commentary: League television partners drop the ball at the All-Star game
by HoopFeed.com
posted July 27, 2011 at 1:53pm

Let me begin by saying hello to everyone from my new home here at Hoopfeed.com. I want to thank Cheryl for helping me take the next step, and for bringing Dishin & Swishin to a new, all-inclusive, one-stop shop. You will be able to listen to the radio sho...more

Opposite sides of the same coin: The divided world of sports studies
by The Rabbit Hole
posted July 19, 2011 at 10:17am

"To know, more exactly, why it is that a woman can only muster 90 per cent of a man's strength cannot help us comprehend, explain, or change the massive feeling in our society that a woman has no business flexing her muscles anyways." (Willis, 1993) Why ...more

How to Cover Girls Playing Sports: Humorous Tips to Improve Women's Sports Writing
by Women in Sport International
posted July 17, 2011 at 12:33am

Megan Hamilton, an assistant at Queen's University Faculty of Law, sent in this article from Jezebel yesterday. It discusses the 8 year old female kick boxer, daughter of a world kick boxing champion, from Australia that caused controversy this week. Say ...more

ESPYS FASHION 2011: THE GOOD, THE BAD & THE SPANDEX
by A Glam Slam
posted July 15, 2011 at 8:43pm

The ESPY awards bring together athletes from all walks of sport, to celebrate the accomplishments of the past year. It’s not often we get to see such a wide variety of sports stars together in one place and outside of their uniforms. The ESPYs have beco...more

Ain’t misbehavin’: Women athletes as entertainers
by Wendy Parker's Extracurriculars
posted July 13, 2011 at 11:42am

A question often raised about women’s athletics — and it’s usually posed as a rhetorical one — resurfaced recently following a suggestion from a WNBA coach that her players might just be too “nice” when the reality of competitive sports gets a...more

Team USA: Reasons to believe (and do we need TV review in soccer?)
by Fair Game News
posted July 11, 2011 at 4:30pm

By Laura Pappano Suddenly, the story lines need tweaking. Admit it: We had resigned ourselves to remembrances of the 1999 Women’s World Cup. Who didn’t watch grainy video highlights and years-later interviews with players and wonder if the Dawn of U...more

Injuries and imagery in women’s sports - what's the message?
by Wendy Parker's Extracurriculars
posted July 6, 2011 at 4:51pm

(This is a topic I wanted to examine in my recent series “Women’s Sports Without Illusions,” especially after a perceptive reader brought it up. I pledged to address it in a new phase of my inquiry that continues on this blog and elsewhere. So here...more

A Women's Sports Marketing Win?: My Thoughts on the WTA Strong is Beautiful Campaign
by Women in Sport International
posted July 6, 2011 at 9:03am

I am pretty sure that I am going to take a lot of heat for this blog post from some of my regular followers but I cannot help it. I love the WTA's Strong is Beautiful campaign. Unlike other women's sports marketing campaigns that come across as cheap, p...more

2011 Women's World Cup: File under "More Crap Marketing"
by From A Left Wing
posted July 5, 2011 at 3:04pm

So, this morning I wanted to read "tout sur les Bleues," in preparation for this much anticipated match against Germany. I was so absorbed in the football, it took me a few minutes before I noticed the leg action on the right and left margins. This appe...more

Hot Girls - Do they Help or Hinder women's sport?
by The Rabbit Hole
posted July 5, 2011 at 9:05am

Gina Carano. Photo from Sports Champion Blog.Gina Carano. Anna Kournikova. Gabrielle Reece. Julia Mancuso. Jennie Finch. I give you the hot girls of their respective sports. All have considerable athletic resumes but they also receive(d) equal...more

Wanna go for a ride?
by Alison M. Starnes Blog
posted July 5, 2011 at 8:59am

In case you are going to miss the TdF commercial for RoadID… Here it is. That was a lot of fun filming with Bob Roll and my favorite RoadID guys in my hometown of Solvang! They owe me though, because that was an early morning to be in a skinsuit…...more

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